HighPost Capital—a leading private investment firm focused on the consumer, sports, media, and technology sectors—announced it has invested in Front Row Group, an e-commerce agency and accelerator providing fully outsourced marketplace management services in partnership with Charlesbank Capital Partners.
Launched in 2012 by Matt Beer and Alex Beer, Front Row Group is an e-commerce accelerator and agency for established and emerging brands in the beauty, health & wellness, and CPG sectors. Through a global presence in New York, San Diego, Hamburg and Bratislava, the company offers fully outsourced end-to-end marketplace management and digital marketing services. Front Row Group delivers comprehensive, tech-enabled solutions that allow brands to optimize growth across channels and navigate the complexities of the world’s largest online marketplaces.
Jefferies served as financial advisor to Front Row Group and Akerman served as its legal counsel. And Weil, Gotshal & Manges served as legal counsel to HighPost. Lincoln International served as financial advisor to Charlesbank and Kirkland & Ellis served as its legal counsel.
KEY QUOTES:
“Front Row Group has built an impressive business that enables innovative brands to scale across third-party marketplaces and other retail platforms. The Company, led by a highly talented and dedicated management team, is exceptionally well-positioned to benefit from key macro tailwinds supporting high growth segments within the beauty, health & wellness and CPG sectors. We are excited to invest in Front Row Group in partnership with Charlesbank to build out the Company’s solutions as a market leader.”
– David Moross, Chairman and Chief Executive Officer of HighPost
“We welcome HighPost as an investor in Front Row Group as we continue our efforts to accelerate our growth. HighPost’s deep consumer, technology, and ecommerce expertise will be critical to our business, not only in charting our own path, but in bringing value to our global clientele as well.”
– Yuriy Boykiv, Chief Executive Officer of Front Row Group
“We are excited to partner with HighPost and management to drive Front Row Group’s long-term growth.”
– Michael Choe, Managing Director and Chief Executive Officer of Charlesbank
