Ryan Westwood and his co-founders are now pursuing their next venture to push the revenue operations (RevOps) industry forward by completing a $34 million seed round and acquiring RevOps software platform Fullcast.
Fullcast is an end-to-end RevOps platform that enables companies to design, manage and track the performance of their revenue-generating teams.
Fullcast’s seed round was led by Epic Ventures, accompanied by investors on both coasts preferred by the founding team based on working with them in prior ventures. These include Companyon Ventures in Boston, Firsthand Alliance in New York City, and True Blue Partners and Sepio Capital in the Bay Area. The $34 million seed round also included $4 million in debt from Silicon Valley Bank.
Before joining Fullcast, Westwood co-founded and served as the CEO of Simplus – which Infosys acquired for $250 million. He has successfully led several technology companies from the seed stage through acquisition.
Westwood assembled an accomplished leadership team at Fullcast, with a C Suite spearheaded by leaders who worked with him at Simplus. Joining Westwood as co-founders at the new Fullcast are Chief Operating Officer Isaac Westwood, Chief Marketing Officer Amy Cook and Chief Commercial Officer Lance Evanson. And the company’s co-founders are personally investing $8 million in the round.
To maintain continuity, Dharmesh Singh and Bala Balabaskaran will remain on board as Chief Customer Officer and Technology Officer. And Singh and Balabaskaran previously worked together at Salesforce. Balabaskaran led the first effort to automate planning and operations activities with exceptional results, enabling the company to add three times the sales team without additional operations support.
Fullcast enables companies to build better territories and win more deals through the following benefits:
1.) Maximize Revenue – Create territories in days, not months. Prevent revenue from being lost while reps wait for territory assignments.
2.) Optimize Revenue – Optimize territory management by products, regions, and industries. Optimize revenue and territory sizes and better retain sales reps.
3.) Improve Productivity – Make changes in real-time when sales reps or managers slow down or have a role change. Maximize productivity by quickly reallocating quotas and territories.
4.) Increase Revenue – Boost revenue and sales productivity with Copilot for RevOps by obtaining actionable insights and AI-powered recommendations.
KEY QUOTES:
“We will become the first integrated RevOps platform for the entire Customer 360 journey. As an industry, RevOps is expecting a decade of rapid growth. We feel now is the perfect time to become fully invested in pushing the industry forward and tapping into that tremendous growth potential. We’ve been fortunate enough to build a few successful businesses, and we’re looking forward to doing it again in the revenue operations space. Our investors share our optimism to make that happen.”
“Lance, Isaac and Amy were intrinsic to the success of Simplus, which we grew to serve four continents organically and through seven acquisitions in a three-year period before finally being acquired by Infosys. I couldn’t imagine embarking on this Fullcast journey without this team’s expertise and enthusiasm, as well as the support of our lead investor, Kent Madsen. Nobody believes in entrepreneurs more than Kent does, and it shows in Kent and Nick Efstratis’s track record as VCs at Epic. I’m also looking forward to partnering with original Fullcast co-founders Dharmesh and Bala, who bring technical prowess and an obsession for the customer.”
— Ryan Westwood
“Companies spend billions each year cobbling sales and marketing tools together into jimmy-rigged go-to-market tech stacks that don’t really work. Fullcast is an excellent go-to-market sales platform that integrates both planning and execution functions of the sales motion, giving us confidence it has an unlimited ceiling for immediate and long-term growth in this space.”
— Kent Madsen, co-founder and managing partner of Epic Ventures
