Fullcast, a leader in sales performance planning and execution, has acquired Ebsta, a revenue intelligence platform. This strategic acquisition represents a significant step forward in creating a powerhouse within the sales technology landscape.
By combining Fullcast and Ebsta, revenue teams are set to offer a truly comprehensive solution that enables them to plan, execute, and optimize their go-to-market (GTM) strategies using exceptional data-driven insights.
The integration of Ebsta’s robust features, which include advanced revenue intelligence, precise forecasting, and effective pipeline management, with Fullcast’s extensive platform for GTM planning and execution, is poised to empower organizations in ways we haven’t seen before. The goal? To drive a more predictable revenue growth trajectory while simultaneously enhancing operational efficiency across various functions.
What does this mean for customers? The combined Fullcast and Ebsta platform will provide capabilities designed to support and improve sales initiatives:
- Design and Operationalize GTM Plans: With Fullcast’s territory and quota management tools, businesses can create and implement effective go-to-market strategies tailored to their unique needs. This enables teams to work smarter and more strategically, maximizing their efforts and resources.
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Gain Actionable Revenue Intelligence: By utilizing Ebsta’s AI-powered insights, organizations will be able to gain a clearer understanding of deal health, pinpoint potential risks in their sales pipeline, and enhance the accuracy of their forecasts. This level of insight helps teams make informed decisions and stay ahead of the competition.
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Automate Data Capture and Enrichment: One of the significant challenges in sales is managing vast amounts of data effectively. The new integration will enable seamless capture and enrichment of contact and activity data throughout the customer lifecycle, allowing sales teams to focus more on selling rather than administrative tasks.
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Enhance Sales Coaching and Performance: Understanding what makes top performers successful is essential for any sales team. With data-driven insights from Ebsta, organizations can identify coaching opportunities that foster growth and development, helping to replicate the behaviors that lead to success.
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Strengthen Customer By utilizing relationship intelligence, businesses can gain a deeper understanding of their customers’ needs and preferences, enabling them to create more meaningful interactions and foster long-lasting connections.
With the recent announcement of the MCP layer and the strategic acquisition of Atrium, Fullcast is not just keeping pace with industry trends; it is setting the stage for what’s next in the realm of sales technology. The company is firmly establishing itself as an AI-first revenue system, positioning itself to lead the charge in delivering innovative solutions that truly meet the demands of modern sales teams.
KEY QUOTES:
“We are excited to welcome the Ebsta team to the Fullcast team. Ebsta’s deep expertise in forecasting, revenue intelligence and sales analytics is a perfect complement to our GTM planning and execution capabilities. Together, we will provide a single, unified system that empowers revenue teams to not only craft winning GTM strategies but also execute them flawlessly and optimize performance in real-time.”
Ryan Westwood, CEO of Fullcast
“Joining forces with Fullcast is an incredible opportunity to accelerate our mission of helping businesses build stronger relationships and drive predictable, efficient revenue growth. The synergy between our platforms is undeniable. Fullcast’s ability to translate GTM plans into operational reality, combined with our rich relationship and revenue intelligence, will provide our customers with an unrivaled platform for growth. We are excited to embark on this journey together and redefine the future of revenue operations.”
Guy Rubin, CEO of Ebsta
