Fullpath, a pioneering Customer Data Platform (CDP) tailored specifically for the automotive sector, has made a significant move by acquiring Fuse Autotech’s Dynamic Payments solution. This strategic integration transforms the way dealerships interact with car shoppers, offering them a streamlined experience filled with timely and relevant offers throughout the Fullpath ecosystem. The result is an elevated customer experience characterized by seamless and personalized engagements.
Dynamic Payments seamlessly integrates with Fullpath’s CDP, utilizing real-time data, including pricing details, rebate offerings, dealership incentives, financing rates, and OEM incentives. This advanced functionality empowers dealers to automatically create customized inventory offers, which can be showcased across the extensive range of Fullpath’s AI-driven activation solutions.
As a result, every interaction—whether on dealership websites, through marketing emails, SMS communications, or digital advertising campaigns—features personalized and pertinent offers that reflect accurate, up-to-the-minute inventory data.
This integration not only enhances the shopping experience for customers but also strengthens the dealership’s ability to engage effectively at every stage of the sales journey.
KEY QUOTES:
“The addition of Fuse Dynamic Payments to the Fullpath product ecosystem will enable us to better support every profit center at the dealership – from sales and finance, to service and parts – within all of our marketing activities. We are proud to take this next step in support of our commitment to provide dealers with the powerful, seamless solutions they need to create the exceptional shopping experiences car buyers deserve.”
Fullpath CEO & Co-Founder, Aharon Horwitz
“Dynamic Payments has transformed our speed to market and customer engagement. With real-time, personalized offers integrated into Fullath’s platform, we’ve significantly increased closing rates and reinforced loyalty—it’s an essential tool for any forward-thinking dealership.”
Andrew Walser, CEO of Walser Automotive
