Fullstory (see Pulse 2.0 profile here), a behavioral data company based in Atlanta, announced the acquisition of Usetiful, a digital adoption platform known for its in-app guides and surveys. The acquisition marks Fullstory’s first in tech and talent expansion, enhancing its capabilities to turn behavioral insights into direct, personalized actions that elevate customer and employee experiences.
The move enables Fullstory to bridge the gap between understanding user behavior and acting on it in real time. Through the integration of Usetiful’s in-app engagement tools, product teams using Fullstory Analytics or Anywhere: Activation will be able to deliver timely, data-driven experiences that help customers complete purchases, navigate workflows, and receive targeted support during critical moments.
For enterprises leveraging Fullstory Workforce, the integration will provide tools to enhance employee experiences. Teams can guide new hires through interactive onboarding processes and collect immediate feedback during key organizational initiatives.
The acquisition follows a period of strong growth for Fullstory and expands its platform into a unified suite for behavioral intelligence and engagement. By combining Usetiful’s product adoption capabilities with Fullstory’s behavioral analytics, organizations will be able to deliver more proactive and impactful digital experiences that increase engagement, satisfaction, and conversion.
KEY QUOTES:
“Fullstory helps teams understand how people really engage with their digital properties. With Usetiful, we’re closing the loop by turning behavioral understanding into high-impact actions that guide, delight, and convert.”
Scott Voigt, CEO, Fullstory
“At Usetiful, our mission has always been to help users unlock the full value of their digital tools. The missing piece was knowing precisely when and why a user needed help in their unique journey. Fullstory’s real-time behavioral data is the key that unlocks those insights. By joining forces, we can now move from providing great onboarding to creating a truly dynamic experience where the right intervention is triggered at the perfect moment. We’re thrilled to help build this future of proactive digital experiences.”
Ondrej Dobias, CEO and Co-Founder, Usetiful
