Funnel has secured an $80 million debt facility to support its next phase of growth, with HSBC Innovation Banking and Hercules Capital partnering on the financing. HSBC Innovation Banking UK provided a $35 million revolving credit facility as part of the broader package, positioning Funnel to expand its global footprint while continuing to invest in product development.
The facility is designed to provide Funnel with additional flexibility as it scales internationally and advances its marketing intelligence and reporting platform. Lenders framed the financing as growth capital that can support continued innovation as customers navigate increasingly complex marketing data environments and tighter budget scrutiny.
Funnel is a marketing intelligence platform that helps brands and agencies connect and interpret performance data across a wide range of sources. Hercules highlighted the company’s ability to connect data across more than 600 platforms and automate reporting workflows, describing these capabilities as key drivers of customer loyalty and ongoing growth.
HSBC Innovation Banking UK emphasized the strategic nature of the financing as Funnel pursues global expansion and additional product investment. Both lenders also highlighted AI-powered development priorities and a focus on Funnel’s path to profitability as core themes for the company’s next stage.
In announcing the facility, HSBC Innovation Banking noted contributions from team members across regions and sector coverage, and extended congratulations to Funnel leadership and employees involved in the milestone.
KEY QUOTES
“We’re excited to play an important role in the next chapter of Funnel’s growth story, as the company looks to increase its global footprint and focus on further product development. We’re delighted to be supporting Funnel with this strategic milestone and are proud to work with innovators, like the team at Funnel and their strong investors, to help them access the tools and resources they need to scale at pace.”
Sydney MacGregor, Interim Head of Enterprise Software, HSBC Innovation Banking UK
“Funnel has positioned itself at the forefront of marketing intelligence, helping brands and agencies make sense of increasingly complex data environments. With marketing budgets under greater scrutiny, Funnel’s ability to connect data across 600+ platforms and deliver automated reporting has driven strong customer loyalty and growth. We’re excited to support their continued global expansion and AI-powered product innovation.”
James Downing, Managing Director, Hercules Capital
