Futurum Group announced that it has signed a definitive agreement to acquire Aptiviti, the parent company of Enterprise Technology Research (ETR), in a move designed to combine ETR’s institutional-grade technology spending data with Futurum’s research, advisory, and intelligence platform.
Based in Austin, Texas, Futurum Group said the acquisition will integrate ETR’s predictive quantitative data capabilities into the Futurum Intelligence Platform™, enhancing its ability to provide real-time technology market intelligence for enterprises, investors, and industry decision-makers. Financial terms of the transaction were not disclosed.
ETR has spent more than a decade building a reputation among institutional investors through its proprietary Technology Spending Intentions Survey (TSIS), which captures forward-looking technology spending and capital allocation data from a vetted community of nearly 10,000 enterprise technology leaders. According to the company, the network represents more than $2 trillion in technology spending power and includes participation from over 280 Fortune 500 companies and 420 Global 2000 organizations.
The acquisition follows growing adoption of the Futurum Intelligence Platform™ in 2025. Futurum said the platform currently delivers intelligence across 11 technology practice areas and is supported by more than 6 million data points. Following the transaction’s completion, customers will gain access to ETR’s predictive spending indicators, enabling deeper visibility into vendor performance, enterprise purchasing preferences, and technology market trends.
Futurum believes the combination will create a more comprehensive intelligence platform by pairing ETR’s quantitative spending data with Futurum’s analyst research, media reach, and strategic advisory capabilities. The company said the combined offering will support use cases including market analysis, competitive benchmarking, mergers and acquisitions due diligence, investment thesis validation, and technology buying decisions.
The transaction also strengthens Futurum’s position within financial services. ETR’s customer base includes major hedge funds, mutual funds, family offices, private equity firms, and venture capital investors that use its spending data to identify market-moving shifts in enterprise technology adoption before they become visible in company earnings reports.
In addition to integrating ETR’s datasets, Futurum plans to leverage its recently launched AI-powered capabilities, which allow customers to query research and buyer data to perform vendor comparisons, prepare board-level briefings, and evaluate strategic decisions.
KEY QUOTES:
“ETR was founded on the belief that data, not opinion, should drive the most consequential technology decisions. I joined this company as one of its first employees in 2012, and returning as CEO in 2024 gave me a front-row seat to just how far that conviction had taken us. The result is a community of nearly 10,000 technology leaders, more than 15 years of proprietary data, and a methodology that the world’s top investors and technology companies rely on to stay ahead of the market. Combining that foundation with Futurum Group’s analyst depth, reach, and intelligence platform creates something genuinely differentiated and long overdue for the market.”
Brad LaScolea, CEO, ETR
“For years, the world’s top institutional investors have relied on ETR’s raw data to predict market-moving shifts in technology spending before they show up in earnings. Through this acquisition, we are bridging the gap between Silicon Valley and Wall Street and vice versa. We are proud to offer the financial markets an ultimate edge while further enhancing the power of intelligence that enterprises are accustomed to having with Futurum Group: predictive, quantitative alpha generated by ETR with the strategic, qualitative context of our global analyst team. I’m personally proud to have Futurum Group innovate and spearhead the reimagined mandate firms have in the AI era, leading at the forefront to offer this level of unified market intelligence.”
Daniel Newman, CEO, Futurum Group
