Kingswood Capital Management and First Bev recently announced a significant cash investment in G FUEL, which is a market leader in energy drinks, targeting the 3+ billion global gamer community. The precise terms of the 8-figure deal were not immediately released, but the deal offers significant growth equity for the company.
Along with the investment, Bryan Crowley, formerly of ZenWTR, Soylent, Pabst Brewing Company, and Mars, Inc., was named by G FUEL as the company’s new CEO.
Crowley is coming to G FUEL with a wealth of leadership experience in the beverage industry, most recently as CEO of Casa Azul Spirits. Before that, Crowley was CEO of ZenWTR, CEO of Soylent, Chief Strategy Officer for KeVita, President of VEEV Spirits, Chief Marketing Officer for Pabst Brewing Company, and VP of Marketing & Sales at Mars, Inc. And Crowley also co-founded Flying Embers Hard Kombucha, serving on its board.
As Crowley steps in as CEO, G FUEL Founder Clifford Morgan and President/COO Jack LoParco will remain key members of the company’s leadership team.
With over 352,000 5-star Shopper Approved Ratings, a shipping network spanning over 125 countries, and a robust global social media footprint, G FUEL maintains the industry’s largest and most passionate community of fans, customers, content creators, and partners. G FUEL influencers include the likes of PewDiePie, Ninja, and Mikal Bridges.
The company also works with brands from the biggest gaming and entertainment companies including Activision, SEGA of America, Capcom, EA, Bethesda Game Studios, Warner Bros., VIZ Media, Rare Ltd., Disney, Lucasfilm, Sony Pictures, The Tetris Company and Bandai Namco Entertainment.
KEY QUOTES:
“G FUEL was built on a winning formula of quality product paired with hugely popular influencers and authentic content creators. That formula has cemented G FUEL as one of gaming culture’s bedrock brands. I am excited to work alongside the G FUEL team and our partners to leverage these assets to scale the company.”
- Bryan Crowley
“Bryan, Kingswood, and First Bev all understand the incredible wealth of opportunity that exists with this brand. The confidence, capital, and leadership they’ve injected into G FUEL will help catalyze our next wave of growth.”
- G FUEL Founder Clifford Morgan
“As we evaluated the opportunity, we were blown away by G FUEL’s incredible social following with over 5 million followers across their social channels. This highlights the incredible passion and loyalty for the brand.”
- Andrew Kovach, Managing Director at Kingswood
“We look forward to partnering with Bryan and G FUEL’s leadership team to help expand this business. There’s still so much untapped potential, both for the category and the brand itself.”
- Bob Nakasone, Managing Director at First Bev
