Gain, a deeptech startup specializing in intelligent AI Employees for hire, has officially emerged from stealth operations and raised a $12 million seed funding round. This funding was led by The Garage, with contributions from BlueRed Partners and Bazan Group. The primary goal of this investment is to propel Gain’s next phase of research and development, focusing on the launch of additional AI Employees, expanding its product teams, and enhancing overall business growth across the United States and Europe.
The startup is addressing the increasingly complex and volatile landscape of global procurement and supply chains. Modern supply networks face constant strain from escalating geopolitical tensions and trade disputes, resulting in an environment characterized by perpetual disruption and uncertainty. This challenge is particularly acute in sectors defined by long-tail spend, including retail, consumer packaged goods (CPG), energy, and chemicals. In these industries, numerous small, low-value purchases often go unnoticed. Although these transactions may seem minor individually, they collectively account for a significant portion of total expenditures, resulting in hidden operational costs.
Early AI copilots have provided limited assistance by automating repetitive negotiations and transactions. However, their capabilities fall short when it comes to replacing human judgment or managing unstructured cases where cultural nuance, regulatory compliance, and context are essential. Gain’s core innovation is an autonomous workforce layer designed to manage end-to-end procurement and operational workflows. This system oversees the entire cycle of activities, encompassing strategic category and merchandising planning, sourcing, intricate negotiations, final contract execution, transaction processing, and exception management.
One of Gain’s most significant advantages is its ability to integrate seamlessly with a company’s existing suite of enterprise resource planning (ERP), productivity, collaboration, and procurement technologies. This ensures a smooth transition and operation, minimizing disruption for customers. The AI Employees developed by Gain are engineered to transcend standard agentic capabilities. They are capable of managing entire supply chains and procurement processes autonomously, functioning as reliable teammates that take on the most burdensome and time-consuming tasks.
Gain’s unique business model charges customers only by output, offering services at a fraction of the cost typically associated with employing human staff. The underlying technology has been developed by a team of world-class experts in AI and cybersecurity, combining advanced reasoning engines, highly domain-trained models, and sophisticated orchestration layers. This intricate architecture allows the AI Employees to operate securely and cohesively as a team within a rigorous, pressure-tested environment.
Each AI Employee is meticulously tailored to match the customer’s specific operational context. They undergo further refinement through specialized training camps, detailed simulations, and continuous live feedback to ensure they consistently outperform human counterparts, adherent to compliance, and deliver measurable returns on investment. Early validation of the technology is already in motion, with Israel’s largest brewer, Tempo Beer Industries, piloting the new system.
The leadership team at Gain is headed by CEO Michael Gabay, who previously founded and served as CEO of Trigo, a renowned advanced retail automation platform. This experienced leadership brings deep domain expertise and a clear vision to the company’s mission. Gain’s AI Employees come equipped with core operational features designed to maximize predictability and control. The pay-per-outcome model ensures that costs align directly with measurable results.
Their design emphasizes autonomy with full oversight, enabling autonomous execution while providing clients with the option for human intervention, ensuring complete visibility and control over all operations. Additionally, the employees benefit from tailored training, which is fine-tuned to accommodate the specific demands of each industry, geographical context, supply base, and corporate culture. The system’s security is paramount, built with end-to-end encryption and robust enterprise-grade safeguards to protect sensitive data.
The first AI Employees available for hire exemplify the extensive capability of the system. ‘Natalie,’ the Category Strategy and Negotiation Expert, focuses on establishing overarching category strategies, identifying new opportunities, conducting complex multi-supplier negotiations, and securing optimal outcomes informed by machine learning, simulation, and real-time market intelligence. Complementing her role is ‘Bob,’ the Tactical Buyer, responsible for managing contracts and execution. This includes the administration of agreements, necessary approvals, updates to the ERP system, and processing of everyday transactions and exceptions.
The new seed investment will play a crucial role in accelerating the development and launch of the next generation of these intelligent AI Employees. This will further solidify Gain’s position at the forefront of innovation in the procurement and supply chain industry, paving the way for a transformative approach to operational efficiency.
KEY QUOTES:
“We’ve gained unique experience supporting customer- and vendor-facing agentic solutions that drive revenue, and we see Gain as a key standout in this space. Alongside its groundbreaking R&D work, Gain is disrupting the traditional SaaS pay-per-seat model with its pay-per-outcome approach to encourage early adoption. The team has a unique advantage in its unparalleled access to customers, which today is often the most significant moat. In addition, they are creating proprietary data sets that further strengthen their position and build a durable long-term edge. We’re very excited to be working with the team and look forward to ushering in our new AI workforce.”
Eyal Radler, Managing Partner at The Garage
“Gain provides a disruptive and visionary solution for tackling the complex procurement environment and processes across multiple industries and markets. They boast an extremely impressive and proven leadership team. We’re thrilled to be supporting the team from the outset, and we look forward to helping them penetrate the Asia-Pacific region.”
Yishai Klein, Managing Partner at Singapore-based BlueRed Partners
“For large and complex energy organizations like ours, the ability to optimize long-tail spend represents a significant opportunity to reduce costs across a wide range of procurement activities. Gain has identified a compelling use case for AI in procurement and demonstrated the technical expertise to deliver it. As both a partner in this pilot and a strategic investor, we look forward to deepening our collaboration with Gain on multiple fronts.”
Netta Benari, Head of Business Development & Innovation at Bazan Group
“Tempo has been at the forefront in automation and robotics for years, driving innovation across industries and operations. Joining forces with Gain to pioneer the adoption of AI Employees in procurement is a natural next step in leading the next wave of change. The concept of an ‘AI employee’ managing the entire process from start to finish is particularly well-suited to our needs. We are undergoing testing with Natalie and Bob, and it’s fascinating to see how AI Employees become part of the team.”
Tempo’s CEO Daniel Beer
“After a decade working with leading grocers and CPGs, I saw the big challenges in sourcing and procurement. Basic automation can’t handle the uncertainty and complexity of this field, so we built a team with deep expertise in AI, big data, procurement, and cybersecurity to create AI Employees that outperform even 20-year veterans. Our AI Employees don’t replace jobs—they support teams by tackling work that otherwise goes undone and delivering real value. Pilot feedback has been very strong, and we’re excited to expand deployments.”
Michael Gabay
