Gallery Design Studio is a New York City-based design consultancy that specializes in serving high-growth B2B AI-driven software companies. Pulse 2.0 interviewed Gallery Design Studio founder and CEO Caroline Petersen to learn more about the company.
Caroline Petersen’s Background
Petersen was raised in Europe but moved to the U.S. to finish her graphic design training. And with multiple opportunities arising, Petersen decided to stay and founded Gallery Design Studio.
Formation Of Gallery Design Studio
How did the idea for the company come together? Petersen said:
“I began as a freelance graphic designer. As my clientele expanded, so did the business.”
Favorite Memory
What has been your favorite memory working for the company so far? Petersen shared:
“Collaborating with a talented team to bring creative visions to life.”
Core Products
What are Gallery Design Studio’s core products and features? Petersen explained:
“We specialize in content assets like explainer videos, trade show booth designs, and ebook design for B2B software companies. We deeply understand our clients’ tech to convey it effectively.”
Evolution Of Gallery Design Studio’s Technology
How has Gallery Design Studio’s technology evolved since launching? Petersen noted:
“Initially a service-only firm, we now offer creative execution along with asset storage and management through our platform eShelf.”
Significant Milestones
What have been some of Gallery Design Studio’s most significant milestones? Petersen cited:
“Securing our first recurring client from a telecom firm was pivotal, leading to our proprietary membership: GdsMonthly.”
Customer Success Stories
Upon asking Petersen about customer success stories, she highlighted:
“A client, post-funding, was acquired by a major public company within 4-5 years. Our visual portrayal of them played a significant role.”
Funding/Revenue
After asking Petersen about funding and revenue information, she revealed:
“We’re self-funded and prioritize profit. Learning from business fluctuations taught us this approach.”
Total Addressable Market
What total addressable market (TAM) size is Gallery Design Studio pursuing? Petersen assessed:
“We target high-growth B2B software brands with established product-market fit.”
Differentiation From The Competition
What differentiates the company from its competition? Petersen affirmed:
“Our strategic content services are bundled into a monthly package, covering strategy, creative execution, and final file management. Plus, our team consists of tight knit group of in-house creatives that are continuously trained – we do not outsource sporadic resources.”
Future Company Goals
What are some of the company’s future goals? Petersen concluded:
“Attract top talent, enhance our eShelf platform, and consistently deliver high-quality visual content for innovative tech firms.”
