Gamebeast has acquired RTrack, a Roblox market research platform that helps developers and enterprises track trends, player behavior, and game performance using structured analysis of publicly available data.
Founded in 2019, RTrack has built a reputation in the Roblox analytics ecosystem by packaging market research that many creators previously struggled to access and by encouraging more data-driven decision-making across user-generated content development. Under the deal, RTrack’s research products will be brought into the Gamebeast ecosystem while maintaining RTrack’s stated focus on serving the wider Roblox developer community.
Gamebeast plans to integrate RTrack into the Gamebeast dashboard so customers can view market intelligence alongside game operations tools. The company said the combined offering is designed to support enterprise teams evaluating market entry, partnership opportunities, and intellectual property performance on Roblox.
A central component of RTrack’s platform is RTrack Deep Aware, an AI-augmented research system that interprets more than seven years of historical Roblox data along with signals from across the internet to generate insights. Gamebeast said Deep Aware expands search and discovery by helping users identify IP usage and licensing activity across the platform, including assessing market size, spotting trends, evaluating potential partners, and gauging licensing and revenue potential prior to entering a market.
The companies also emphasized data separation and privacy controls following the acquisition. RTrack data will be stored separately from Gamebeast systems, and Gamebeast customer data will not be used by RTrack, according to the announcement. RTrack will continue to rely on publicly available sources and licensed third-party data that is anonymized.
Gamebeast positions itself as a game infrastructure provider on Roblox, offering analytics, live operations, and advertising capabilities such as remote configurations, audience segmentation, funnel analysis, heatmaps, and A/B testing. RTrack focuses on market research for developers, researchers, and enterprise users seeking structured insights into Roblox performance and behavior.
KEY QUOTES:
“Roblox and UGC gaming have become the fastest-growing ecosystem in the games industry. Developers, advertisers, and investors in the space now need greater insights. RTrack joining Gamebeast has enabled that in a way that rivals even the best-in-class market research tools in traditional gaming.”
Zander Brumaugh, Founder and CEO, Gamebeast
“Gamebeast is a team that understands creators, and understands that good decisions start with honest data, and I’m hopeful this partnership will lead in pushing the ecosystem forward again, relentlessly innovating in this space.”
Luke Shadwell, Founder, RTrack
