GameSquare Holdings announced it has entered into an asset purchase agreement with BENlabs to acquire TubeBuddy, an AI-enabled software and workflow platform designed to help creators and brands optimize YouTube channel performance and accelerate audience growth.
The transaction adds a scaled creator technology layer to GameSquare’s platform, expanding its capabilities across content, community, data, and performance marketing. TubeBuddy provides search engine optimization, workflow, analytics, and productivity tools powered by proprietary AI. The platform has supported more than 10 million creators and also serves major media companies and global publishers.
Under the terms of the agreement, GameSquare will acquire the assets of the TubeBuddy business and issue 5 million shares of its newly designated Series A-2 Preferred Stock to BENlabs as consideration.
GameSquare said the addition of TubeBuddy enhances its technology stack, expands direct relationships with creators, and creates new opportunities for data-driven brand partnerships and monetization. The company expects the acquisition to increase recurring software and subscription revenue, strengthen first-party creator and channel data capabilities, and enable deeper cross-platform integrations across its media, esports, and creator network.
On a pro forma basis reflecting its plans for the TubeBuddy business, GameSquare introduced 2026 financial guidance, projecting revenue of $85 million to $90 million, gross margin of 35% to 40%, and adjusted EBITDA of over $5 million. The company noted that it does not provide a reconciliation of forward-looking adjusted EBITDA to GAAP net income because forecasting certain items that could materially impact results is difficult.
GameSquare positions itself as a next-generation media, entertainment, and technology company focused on connecting brands and publishers with Gen Z, Gen Alpha, and Millennial audiences. Its platform spans creative services, analytics, esports, and creator-driven media, and includes assets such as FaZe Clan Esports.
KEY QUOTES:
“Global consumer engagement and commerce are being reshaped in real time by creator platforms, performance data, and community-driven media. Our mission is to assemble a powerful combination of technology, media assets, and creator tools to power this next generation ecosystem. TubeBuddy represents exactly the type of innovative, high-utility technology resource that strengthens our platform and positions GameSquare to serve brands, creators, and audiences at scale.”
Justin Kenna, CEO of GameSquare
“The guidance for 2026 we are introducing today reflects the success of our multi-year strategy aimed at scaling our platform and driving sustainable operating profitability. We are seeing the benefits of our operating initiatives in our revenue mix, margin profile, and Adjusted EBITDA trajectory. With the addition of TubeBuddy and continued operating discipline, we are entering 2026 with meaningful momentum and a strong financial foundation for continued growth and value creation.”
Justin Kenna, CEO of GameSquare
