GC Exchange FZE has appointed Alya Marrakchi as Managing Director following approval from Dubai’s Virtual Assets Regulatory Authority, elevating an executive who has helped expand the company’s institutional client base across the UAE and the broader Gulf Cooperation Council region.
GC Exchange FZE operates as a Virtual Asset Service Provider licensed by VARA in Dubai to provide broker-dealer services.
Marrakchi joined GCEX’s sales organization in June 2025 and has since focused on originating and developing institutional relationships throughout the UAE and GCC.
The company said she has expanded both its regional client base and commercial pipeline during that period.
Her promotion gives Marrakchi responsibility for leading GC Exchange FZE as GCEX continues building its institutional digital asset business in the Middle East.
Before joining GCEX, Marrakchi held senior business development roles at Hubpay, an FSRA-regulated cross-border payments company, and Clarify B2B in London.
She began her career at RisKover, a Moody’s Analytics partner focused on financial regulation and risk, where she also helped support the company’s entry into Dubai.
Marrakchi holds a master’s degree in International Marketing and Business Development from SKEMA Business School in Paris and a bachelor’s degree in Finance, Economics and Marketing from IHEC Carthage in Tunisia.
She is fluent in English, Arabic and French and has worked across Paris, London, Abu Dhabi and Dubai.
The appointment follows GCEX’s recent addition of Mohammed A. Mulla to the board of its Dubai entity.
Through separately regulated businesses, GCEX Group provides institutional and professional customers with virtual asset liquidity, foreign exchange and CFD products as well as trading technology.
KEY QUOTES:
“Alya has built real commercial momentum for GCEX across the UAE and GCC since she joined last year. She understands the region, she understands our institutional clients, and she has the languages and relationships to back it up.”
Lars Holst, Founder and CEO of GCEX
“The Middle East is one of the fastest-moving regulated digital asset markets globally, and leading GC Exchange FZE as Managing Director is a real opportunity to build on the trust we’ve established with institutional clients and to grow the team around that.”
Alya Marrakchi, Managing Director of GC Exchange FZE
