Gebbia Media (a subsidiary of Siebert Financial) announced that it has acquired Big Machine Rock, the rock imprint of Big Machine Label Group – which has played a significant role in shaping the future of modern rock. This deal marks a bold new chapter in Gebbia Media’s rapid ascent within the music and media industries, where it is focused on creating an artist-first platform that blends creative storytelling with strategic investment. Big Machine Rock’s current roster includes Daughtry, Badflower, Sammy Hagar, Olive Vox, and Ryan Perdz, and others.
GM Heather Luke-Husong has led the label’s all-female team to achieve multiple number 1 singles and Platinum-certified records in just a few years, making the indie-spirited imprint one of the most exciting labels to watch in the rock space.
Big Machine Rock has become a home for dynamic and genre-defiant acts whose influences stretch beyond traditional rock into country, alt, and metal, earning praise for its innovative approach and fiercely loyal artist base. And under Gebbia Media’s leadership, the label will prioritize artist development, immersive storytelling, and cross-platform visibility, meeting fans where they are: onstage, online, and embedded in culture.
This move follows Siebert’s strategic partnership with GAMMA and L.A. Reid LLC for the breakout group SIMIEN, building on Gebbia Media’s growing collaboration with global artist and entrepreneur Akon.
As part of the agreement, Scott Borchetta, founder of Big Machine Label Group, will continue overseeing operations and join the advisory board of Siebert Financial, parent company of Gebbia Media. Borchetta’s track record guiding dozens of top selling artists such as Riley Green, Thomas Rhett, Reba, Mötley Crüe, Garth Brooks, Dolly Parton, Carly Pearce, Taylor Swift, Sheryl Crow, Florida Georgia Line and so many more, brings immediate strategic depth to Siebert’s expansion into media and entertainment, making him an invaluable addition to its advisory board.
Artists that are currently signed to Big Machine Rock will remain part of the label’s roster and will benefit from expanded resources, promotional capabilities, and global reach.
KEY QUOTES:
“Growing up with incredible music by iconic artists like Led Zeppelin, Van Halen, and The Doors, I recognize the importance of bringing rock to a new generation of listeners and fans, who are ready to embrace it. Big Machine Rock embodies the Gebbia Media approach: bold, cross-generational, and deeply in touch with the culture. This acquisition allows us to further our mission of empowering artists through investment in robust catalogs and cross-platform expansion.”
David Gebbia, CEO of Gebbia Media
“This acquisition marks another step in Siebert’s commitment to innovating at the intersection of Finance and Culture. By bringing Big Machine Rock into the Gebbia Media portfolio, we’re aligning visionary talent with the resources and stability of a diversified financial platform, ensuring long-term growth and cultural impact.”
John J Gebbia, CEO of Siebert Financial
