Gemspring Capital Acquires Haircare And Skincare Products Company Creative Labs

By Amit Chowdhry • Feb 12, 2025

Gemspring Capital Management, a middle-market private equity firm, announced that an affiliate acquired Creative Labs and United Hair Care in partnership with the company’s CEO Brett Simmons. Creative Labs manufactures and develops branded and contract-manufactured haircare and skincare products. The financial terms of the transaction were not disclosed.

Creative Labs owns and operates a growing brand portfolio sold through multiple channels, including retail, e-commerce, and hair salons. And the company is uniquely positioned to adapt to evolving consumer trends and deliver innovative and high-quality solutions with its vertically integrated operations, which include in-house research and development, product testing, large-scale manufacturing, branding and marketing.

Along with its branded offerings, the company offers contract manufacturing services for third-party brands. Headquartered in Eagan, Minnesota, Creative Labs remains at the forefront of innovation and excellence in the haircare and beauty industry.

Intrepid Investment Bankers, LLC served as financial advisor and McDermott Will & Emery, LLP served as legal advisor to Gemspring.

KEY QUOTES:

“This partnership marks a pivotal moment for our business. We sought a strategic partner to help us realize our long-term vision and support accelerated growth of our brands, and Gemspring’s deep expertise, industry insight, and experience in scaling family and founder-led businesses make them an ideal fit. Together, we plan to drive innovation, deepen customer relationships, and expand our presence across all channels.”

  • Brett Simmons, CEO of Creative Labs

“Creative Labs has earned a reputation for excellence and innovation in the hair and personal care industry. We are thrilled to partner with Brett and his talented team to build upon the company’s foundation and drive its next phase of growth and success.”

  • Kristin Steen, Managing Director at Gemspring