Gen Digital announced it has acquired Trellis, a technology-driven platform that simplifies and automates insurance shopping, to expand the insurance capabilities of its Engine financial wellness marketplace.
Trellis’ technology will be integrated into Engine by Gen, an embedded marketplace platform that matches consumers with personalized financial product recommendations in real time. The platform connects users with financial services such as credit, savings, loans, and insurance through partnerships embedded within mobile apps, websites, and other digital consumer touchpoints.
The acquisition adds Trellis’ AI-driven insurance matching technology to the platform, enhancing Gen’s ability to deliver personalized insurance recommendations to consumers through its partner ecosystem. The move addresses a fragmented insurance purchasing process that often requires consumers to navigate multiple carriers, pricing models, and forms with limited transparency.
Trellis operates the Savvy platform, which uses machine learning models, real-time marketplace bidding, and conversational AI to match consumers with insurance providers. The technology aims to reduce friction in the insurance shopping process and help consumers make more informed purchasing decisions.
By integrating Trellis’ capabilities, Gen intends to deepen the intelligence and scope of its embedded financial services marketplace. The company said the transaction advances its strategy of building Engine into a comprehensive financial wellness platform capable of delivering personalized recommendations for a wide range of financial products within digital ecosystems.
The financial terms of the deal were not disclosed, and the company said the acquisition is immaterial to Gen’s financials.
Gen is a global technology company focused on cybersecurity, digital privacy, identity protection, and financial wellness solutions. Its portfolio of consumer brands includes Norton, Avast, LifeLock, and MoneyLion. The company serves nearly 500 million users across more than 150 countries.
Trellis develops machine learning and AI technologies designed to power digital insurance marketplaces and personal lines insurance agencies in the United States.
KEY QUOTES:
“Trellis represents a natural expansion of the personal products we can offer through Gen’s embedded financial marketplace, Engine. Engine delivers real-time, personalized recommendations across credit, savings, and other financial products. By integrating Trellis’ AI-powered matching and automation capabilities, we’re significantly enhancing the depth and intelligence of our insurance offerings, delivering more precise, individualized recommendations and greater value to both our partners and consumers alike.”
Travis Witteveen, General Manager Of Gen’s Trust-Based Solutions
“As AI plays an expanding role in the digital insurance shopping experience, consumers increasingly expect personalization, speed, and recommendations they can trust. Joining Gen enables us to scale and accelerate our AI-driven insurance marketplace technology within Engine, Gen’s embedded financial services ecosystem, leveraging hundreds of millions of inquiries a year.”
Daniel Demetri, Founder Of Trellis
