Gencom announced it has acquired The Ritz-Carlton New York, Central Park, adding a 253-key luxury hotel at 50 Central Park South to its portfolio and marking the firm’s third luxury hotel purchase in New York City in the past 16 months.
The Miami-based real estate investment firm said the acquisition expands its New York City footprint following its purchase of the Thompson Central Park in 2024 and the InterContinental New York Times Square in December 2025. Gencom described the deal as a continuation of its focus on “best-in-class” luxury hospitality assets and noted the property also deepens its relationship with The Ritz-Carlton brand, representing its 11th Ritz-Carlton-branded project.
Located at the corner of Central Park South and Sixth Avenue, the hotel sits in Manhattan’s Plaza District near Fifth Avenue shopping and major cultural attractions. The property includes Contour, an all-day gastro lounge; the Ritz-Carlton Club Lounge with park views; the Forbes Four-Star La Prairie Spa; and a fitness center equipped with Technogym equipment, Peloton bikes, and a Movement Studio with on-demand digital classes.
Gencom said the hotel’s accommodations include guestrooms with separate seating areas and marble bathrooms, and 47 suites averaging more than 1,000 square feet with distinct living spaces, with some suites offering full kitchens and dining areas.
Gencom said it manages nearly $8 billion in assets under management and has 24 owned assets in operation or under development totaling more than 6,000 hotel rooms globally. The firm also highlighted its broader hospitality platform, citing an affiliate relationship with Pyramid Global Hospitality, which it said oversees third-party management across 185 properties totaling 50,000 keys, and Convene, which it said manages more than 2 million square feet of meeting, event, and flexible office space.
Gencom said the acquisition was financed by Banco Inbursa.
KEY QUOTES
“Gencom continues to see compelling long-term opportunities in New York City, particularly for luxury assets with enduring global appeal. The Ritz-Carlton Central Park is one of the most iconic properties in the city, distinguished by its park frontage and position at the center of Manhattan’s luxury ecosystem. This acquisition builds upon our growing New York platform and further strengthens our presence in one of the world’s leading hospitality markets.”
Karim Alibhai, Founder And Principal, Gencom
“This acquisition further strengthens Gencom’s New York City portfolio with a truly iconic asset. The Ritz-Carlton New York, Central Park exemplifies the standards of excellence that guide our investment strategy, and we are excited to elevate its position as one of the city’s premier luxury hotels.”
Alessandro Colantonio, Chief Investment Officer, Gencom
