General Atlantic announced that Novak Djokovic has joined the firm as Global Strategic Advisor.
Djokovic is one of the most accomplished athletes in history and is also known for his work around high performance and wellness. In the new role, he will work with General Atlantic’s leadership, portfolio companies, and investors.
General Atlantic said Djokovic will bring perspectives on leadership, resilience, and innovation as the firm continues partnering with founders and entrepreneurs building high-growth companies.
As Global Strategic Advisor, Djokovic will apply his experience as an athlete, investor, and entrepreneur. The partnership is intended to support General Atlantic’s work with category-defining businesses across its global platform.
General Atlantic has invested across sectors including healthcare, life sciences, consumer, and technology. The firm said the partnership with Djokovic reflects the growing convergence of growth, innovation, and wellbeing across these industries.
The firm also said the relationship is grounded in shared values and a long-term orientation, bringing together perspectives from elite sports and investing.
Djokovic has won 24 Grand Slam singles titles and an Olympic Gold Medal. His career also includes a triple Career Grand Slam, a Career Super Slam, a record 428 weeks at World No. 1, eight year-end No. 1 finishes, and 40 ATP Masters 1000 titles.
General Atlantic is a global growth investor that has partnered with founders and entrepreneurs for more than four decades.
KEY QUOTES:
“Novak’s discipline, tenacity, and drive have defined his career at the highest level of competition. He brings a global perspective and a commitment to continuous growth that align deeply with our culture and values. We are thrilled to welcome Novak to the General Atlantic team and look forward to partnering with him to create enduring value for our clients and portfolio companies.”
Bill Ford, Chairman and CEO at General Atlantic
“General Atlantic has spent decades backing founders who refuse to accept the limits others set for them – that instinct resonates deeply with me. The principles that drive performance at the highest level of sport are the same ones that build great businesses: discipline, long-term thinking, and the courage to keep improving. I look forward to contributing to the next chapter of what Bill and the team are building.”
Novak Djokovic, 24-Time Grand Slam Champion and Olympic Gold Medalist
