Gentrack announced it has completed the acquisition of Factor, embedding AI-powered pricing intelligence capabilities into its g2 utilities platform as the company expands its offering for global energy retailers.
The transaction values Factor at an enterprise value of NZ$24 million, with an additional potential earn-out of NZ$10 million tied to annual recurring revenue growth targets of approximately NZ$17 million within the first three years following the acquisition. Gentrack funded the acquisition entirely through existing cash reserves.
Factor was founded by Jessica Venning-Bryan and Simon Pohlen, both members of the founding team behind Flick Electric Co.. The company develops software that enables energy retailers to price and manage commercial electricity contracts at scale.
The acquisition comes as utilities face increasing complexity driven by decarbonization, decentralization, and digitization trends across the energy sector. Large businesses account for around 70% of global electricity consumption, with nearly US$1 trillion in annual transactions occurring across commercial, industrial, and agricultural energy markets.
Gentrack’s g2 platform, developed in partnership with Salesforce and Amazon Web Services, currently supports more than 60 energy and water utilities across over 40 regulated markets. The platform provides customer engagement, billing, distributed energy resource management, business and data applications, debt management, and integration capabilities.
With the addition of Factor, Gentrack is introducing pricing intelligence functionality designed specifically for energy retailers navigating increasingly volatile markets.
Factor’s platform addresses inefficiencies in the business-to-business energy contract pricing process, which can often involve more than 20 manual steps using spreadsheets and fragmented data systems. The company’s platform replaces manual workflows with a unified logic engine and energy data model accessible through APIs, enabling scalable automated calculations.
The platform is already deployed with customers in Australia and the United Kingdom. Because Factor also maintains partnerships with Salesforce and AWS, Gentrack expects the integration into the g2 platform to be seamless.
Gary Miles, CEO of Gentrack, said the acquisition strengthens one of the company’s key strategic priorities.
He explained that pricing has become one of the most important capabilities for energy retailers operating in volatile markets and described the addition of Factor as a major enhancement to the g2 stack.
Gentrack said the acquisition immediately expands the capabilities available to both current and future customers, particularly for large corporate and industrial energy retailers.
Mike Carruthers, Chief Strategy Officer at Gentrack, said the combination of Factor’s pricing technology with g2’s billing and customer experience capabilities creates a comprehensive end-to-end retail operations platform for utilities.
Factor will continue to be sold as a standalone offering while also being bundled into the g2 platform. Gentrack noted that the software’s limited implementation requirements and same-day deployment capabilities are expected to shorten sales cycles compared to traditional billing and CRM transformation projects.
The company added that Factor’s technology does not require hard-coded market localisation, giving it a globally addressable market opportunity.
Gentrack stated that the financial impact of the acquisition was already incorporated into updated FY26 guidance issued on May 5, 2026. The company expects limited revenue contribution in FY26 due to the timing of the transaction, but said the acquisition is expected to become earnings per share accretive by FY28.
Completion of the transaction occurred simultaneously with the signing of the Sale and Purchase Agreement on May 15, 2026.
The acquisition follows Gentrack’s earlier announcement on April 30 that Veovo, its airports division, agreed to acquire Dubai Technology Partners.
KEY QUOTES:
“Pricing is one of the most critical capabilities for retailer success in today’s volatile energy markets. It is a strategic pillar we wanted to add to our g2 stack. From the moment I saw Factor’s technology and met Jessica, I knew this was the company that would bring great value to both Gentrack and our customers. We are delighted to welcome the entire Factor team and will be introducing them to our customers as early as next week.”
Gary Miles, CEO, Gentrack
“The future of energy is evolving at pace, and utilities need to be able to price and respond to increasingly dynamic markets. When we looked at what Jessica and Simon had built, the strategic fit with Gentrack was clear. Together with the existing billing and customer experience capabilities of g2, this creates a compelling end-to-end retail operations platform designed to support retail excellence across the utilities sector well into the future.”
Mike Carruthers, Chief Strategy Officer, Gentrack
“Gentrack is well known for serving the world’s largest and most complex industrial and commercial energy retailers. Our ambition has always been to transform how utilities price energy; creating real fiscal incentives for electrification and demand response. We’ve built the product to do that. Now, with Gentrack behind us, we can get it into the hands of the companies that need it most.”
Jessica Venning-Bryan, CEO, Factor
