Genus AI: $11 Million Secured To Build Generative AI Platform For D2C And E-Commerce Brands

By Noah Long ● Oct 3, 2023

Genus AI – a generative AI platform for D2C and e-commerce brands – recently announced it has secured over $6 million in a seed round extension, bringing the company’s total seed funding to $11 million. The new investors include one of the leading US social media platforms; Aleph Group; and strategic angel investors like Kazuki Ohta, Co-Founder & CEO of Treasure Data, Magnus Lundin, Founder of Heep Agency, Tomas Slimas, Co-Founder of Oberlo (acquired by Shopify) and others.

This funding round has enabled Genus AI to become one of the leaders in supporting direct-to-consumer and e-commerce brands with generative AI solutions to increase growth across social channels such as Facebook, Instagram, TikTok, X, and Pinterest. The company previously received funding from leading Venture Capital and Angel investors in Europe and the US, like Picus Capital, Transamerica Ventures, Maschmeyer Group Ventures, HDI, and others.

The firm plans to invest in GTM infrastructure and incorporate additional integrations and features within the platform, building upon the company’s current lead as a first mover in the generative ad space for e-commerce use cases.

The Genus AI platform recently announced product catalog feed generation capabilities for Facebook, Instagram, Pinterest, X, and TikTok, and copy, video, and audience generation have already been developed since the company’s conception in 2017.

Genus AI is a venture backed technology startup which recently moved its headquarters from San Francisco to Nashville, Tennessee. And the company operates a leading artificial intelligence technology hub in Vilnius, Lithuania, where it has gathered a team of Europe’s leading experts in machine learning.

The company was recognized as an AI leader in the space and is part of Stanford’s leading accelerator StartX. And it was named among top startups to participate in the 11th annual South by Southwest Pitch competition.

KEY QUOTES:

“This year alone we have generated over 10 million product images for leading e-commerce and D2C brands such as Parks Project, Annie Selke, Awe Inspired, Peter Thomas Roth and many others. Artificial intelligence is transforming how brands grow and engage with their customers. This rapidly evolving AI technology should be accessible to all and we are working hard to open it up for brands of any size.”

— Dr. Tadas Jucikas, CEO, Genus AI

“We love using Genus AI’s Product Catalog Feed generation for Awe Inspired. The ability to have our brand logo on each image for the catalog ads has helped increase brand recognition and consistency across all our social media platforms. The automated image processing has also saved us time and resources, allowing us to focus on other aspects of our marketing strategy.”

— Kristin Rose, Director of Growth at Awe Inspired (a popular direct to consumer jewelry company has successfully adopted the Genus AI platform)

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