GeoWealth announced that it has extended its Series C financing round with a $42.5 million minority investment from Goldman Sachs, reinforcing its growth trajectory and providing liquidity to existing shareholders. The investment brings Goldman Sachs into a group of strategic minority investors that already includes Apollo, BlackRock, J.P. Morgan Asset Management and Kayne Anderson Capital Advisors, while GeoWealth’s family office owner, The Globe Resources Group, retains majority ownership.
The Chicago-based company operates a turnkey asset management platform designed for registered investment advisors, enabling them to manage diversified portfolios through a unified managed account framework. The platform allows advisors to combine multiple investment vehicles into a single account, improving portfolio customization, tax efficiency and access to both public and private market strategies.
GeoWealth said its recent growth has been driven by increased demand from enterprise RIAs, momentum from custom model portfolio partnerships and deeper engagement with existing clients. The company plans to use the new capital to further enhance its integrated technology platform, expand its public-private investment capabilities and invest in product development and client service.
The investment also deepens GeoWealth’s relationship with Goldman Sachs Asset Management, following an earlier partnership launched in October 2024 focused on enabling advisors to build open-architecture custom models. As part of the transaction, Bryon Lake, partner and global co-head of third-party wealth and chief transformation officer at Goldman Sachs Asset Management, will join GeoWealth’s board of directors.
GeoWealth emphasized that its platform is designed to help advisors scale their practices while delivering more personalized investment solutions to high-net-worth clients. The company continues to focus on expanding its capabilities to meet growing demand for flexible, technology-driven wealth management solutions.
KEY QUOTES:
“We’re pleased to welcome Goldman Sachs as a new investor and build on the strong partnership we’ve already established together. We’ve been very intentional about maintaining the right balance of investors—anchored by a majority family office owner that gives us the freedom to build the company on our terms—while also partnering with some of the world’s largest institutions that help us think strategically, grow thoughtfully and continue to innovate for our RIA partners.”
Colin Falls, Chief Executive Officer of GeoWealth
“GeoWealth’s technology platform empowers advisors to seamlessly deliver customized portfolios combining public-private investment solutions at scale to their clients, and this need will continue to grow. Goldman Sachs Asset Management is committed to advisors and GeoWealth, and this will further our strategy to work collaboratively with client firms to deliver modern, sophisticated investment strategies and an excellent client experience.”
Bryon Lake, Partner, Global Co-Head of Third Party Wealth & Chief Transformation Officer at Goldman Sachs Asset Management

