Get Engaged joined SAMY, combining the U.S.-based creator and social marketing agency with SAMY’s global social-first platform. The transaction creates one of the largest independent social-first influencer and creator marketing organizations globally.
Get Engaged specializes in creators, talent, entertainment, and culture.
The company will retain its founders, leadership team, culture, client-focused model, and existing operating approach.
The combination gives Get Engaged clients access to SAMY’s global reach and capabilities across data and insights, strategy, creative, content production, social commerce, product development, technology, and artificial intelligence.
Get Engaged will serve as a major platform for SAMY’s expansion in the U.S.
Founded in 2016 by Alex Dermer, Cam Fordham, and Ben Hiott, Get Engaged has more than 120 employees across Atlanta, New York, Nashville, and Los Angeles.
Its clients include Sephora, Raising Cane’s, DoorDash, Live Nation, NBCUniversal, EA Games, Sazerac, Universal Music Group, and Perplexity.
SAMY employs approximately 1,200 people across 20 offices and 55 markets.
The company’s clients include L’Oréal, Barilla, The North Face, Diageo, Microsoft, Red Bull, Grindr, and Unilever.
The combined organization plans to use SAMY’s proprietary technology and AI-powered tools together with Get Engaged’s relationships with creators, talent, and entertainment partners.
The Raine Group served as exclusive financial advisor to Get Engaged.
KEY QUOTES:
“We built Get Engaged to help brands connect with culture in ways that move their businesses forward. Joining SAMY gives us the global reach, technology and talent to take that vision further.”
Alex Dermer, CEO of Get Engaged
“The next era of marketing will belong to brands that create moments people want to be part of. We see a huge opportunity to bring brands, creators and talent together in ways that go well beyond a single campaign.”
Cam Fordham, Co-Founder of Get Engaged
“Joining forces with Get Engaged consolidates SAMY as an independent, global leader in social and creator marketing.”
Juan Andres Elhazaz, CEO of SAMY
“We’ve spent years developing a deep understanding of what captures attention, what people choose to share, and what makes content move across the internet. Joining SAMY gives us the global infrastructure, resources, and reach to build on that expertise at a much greater scale.”
Ben Hiott, Co-Founder of Get Engaged
