GetWhys announced $2.75 million in seed funding to accelerate the growth of its AI-based customer insights platform. The funding round was led by Next Frontier Capital, with participation from Tuesday Capital and Capital Eleven. This funding brings GetWhys’ total funding to $3.5 million and will expand the engineering team, fuel product development, and support customer growth.
Before GetWhys, GTM teams could only augment their limited internal data by investing heavily in individual expert network interviews or market research projects. These projects were expensive, time-consuming (hours of their individual time and weeks to complete), and difficult to multi-purpose. The GetWhys platform combines a proprietary database of in-depth interviews with software customers alongside enterprises’ existing internal data, such as call recording and market research assets—an instant, cost-effective alternative.
The GetWhys platform is powered by InsightDB, its proprietary database of research interviews. GetWhys’ trained interviewers anonymize conversations with customers to fill in enterprise blind spots. GetWhys users primarily use two products as part of their workflow: Compass and Echo.
Launched last year, Compass helps go-to-market teams (including product marketers and researchers) gather competitive intelligence, build buyer personas, and develop GTM motions.
The launch of Echo brings a new approach to content development. From web copy to SDR emails, Echo helps users make sure that every word resonates, every time, by utilizing authentic customer perspectives and behavioral data to run an instant focus group. And marketers especially appreciate that Echo enforces messaging discipline, making sure that customer communications are always inline with their organization’s messaging frameworks, buyer personas, and other foundational materials.
KEY QUOTES:
“We invested in GetWhys because of Philippe and Tyler’s unique vision and expertise, informed by years of experience supporting some of the largest global software companies. Their pioneering approach to AI-driven market intelligence will revolutionize the way customer-facing teams (marketing, product, sales, success) work.”
- Erika Nash, Partner at Next Frontier Capital
“Back when we were consultants, our most successful customers always prioritized research, giving insights teams a seat at the decision-making table. We realized that LLMs made it possible for us to bring insights directly to our users’ workflows. Instead of limiting research to conference room discussions, we could level-up the work our users spend their time on by bringing insights directly to them.”
- Philippe Boutros, CEO and cofounder of GetWhys
“We rewrote our positioning in a week. I can’t express how valuable GetWhys was throughout the process.”
- Andy Ramirez, SVP Marketing at Docker
“Echo made my messaging 5x-10x better.”
- Casey Samulski, Director of Product Marketing at Mission
“Ultimately, the goal of market research isn’t to produce insights, but to improve some sort of output elsewhere. Our products inject insights directly into our customers’ workflow, so that they can do better work, faster. This funding will allow us to further that mission and empower even more teams with the voice of their customers.”
- Tyler Honsinger, CPO and cofounder of GetWhys
