Givebutter, the leading all-in-one fundraising and CRM platform trusted by over 70,000 nonprofits, announced its acquisition of We Are For Good, a global community and media platform serving purpose-driven social impact leaders. The combination brings together the industry’s top nonprofit technology platform with one of its most influential content and education communities, forming a first-of-its-kind ecosystem that empowers nonprofit leaders to fundraise, learn, and grow together.
As the nonprofit sector faces mounting challenges—tightened budgets, surging service demands, and uncertain funding—Givebutter and We Are For Good aim to provide a comprehensive solution that integrates tools, education, and community. Together, they seek to reimagine how nonprofits operate by uniting data-driven fundraising technology with continuous professional development and grassroots collaboration.
We Are For Good has built a vast and engaged audience of nonprofit professionals, boasting more than 700,000 podcast downloads, 25,000 newsletter subscribers, and 150+ local meetups across 80+ global cities. Meanwhile, Givebutter has powered over $7 billion in donations through its free, feature-rich fundraising and CRM platform. The merger will allow nonprofits to leverage both organizations’ strengths—combining community-driven learning with actionable fundraising technology.
The collaboration will immediately expand nonprofit access to:
Free leadership and education resources paired with in-person and virtual community events.
Integrated fundraising and donor management tools within a unified Givebutter platform.
A connected ecosystem where nonprofits can learn best practices and apply them seamlessly through technology.
Givebutter and We Are For Good share a mission to democratize access to resources and technology for changemakers of all sizes. The partnership will allow the organizations to deepen engagement across their networks while maintaining the distinct voice and independence of the We Are For Good brand, which will continue to be led by co-founders Jon McCoy, Becky Endicott, and Julie Confer.
The expanded platform will support nonprofit collaboration through new educational series, content initiatives, and live meetups. With Giving Tuesday approaching, Givebutter will also continue its annual 1% match on funds raised across its platform, encouraging greater participation from the nonprofit community.
KEY QUOTES:
“This is just the beginning. Together we’re building toward something greater. You’ll see more ways we’re bringing nonprofit leaders and changemakers together through meaningful connection and activation. It’s embracing this notion of building with community – rather than for it.”
Becky Endicott, Co-Founder, We Are For Good
“Too many nonprofit leaders are building in isolation, without the community and resources they deserve to scale their mission. And community is everything. We’ve seen the power of value-aligned connection create ripples that grow into waves of impact. Now, with Givebutter, we can carry that wave further, reaching more changemakers, strengthening connections, driving greater impact, and expanding generosity everywhere.”
Jon McCoy, Co-Founder, We Are For Good
“Nonprofits are stretched thin, facing increasing pressure and higher demand with fewer resources. That’s exactly why this partnership matters. Together with We Are For Good, we’re creating the world’s most loved and trusted home for changemakers where the best nonprofit software, content, and community is accessible to all.”
“This partnership unites two missions built on the same foundation: empowering people who do good. Together, we’re helping nonprofits scale, learn, and build stronger communities through deeper connections than ever before.”
Max Friedman, Co-Founder and Chief Executive Officer, Givebutter
