The Global Gaming League (GGL), which is a global gaming entertainment and media company, announced the raising of $10 million for its SAFE round led by Solyco Capital. GGL was founded by Grammy-nominated, multi-platinum music producer, and entrepreneur Clinton Sparks, in partnership with music icon T-Pain and tech visionary Jeff Hoffman (Priceline, UBid, Booking.com).
The Global Gaming League is a first-of-its-kind multi-title gaming league with celebrity-owned teams made up of 4 players each—including high-profile influencers, actors, athletes, artists, casual and professional gamers—who compete in live events playing everything from first-person shooters, sports titles, and fighting games to the latest releases and retro favorites. The GGL is not an e-sports league. It is a gaming entertainment league that brings together every style of play and every kind of player.
The GGL’s matches will occur at their campus and arena in Las Vegas. GGL’s studio facility The Campus (powered by Vū) is set to elevate the city’s connection with the video gaming community forever. And it is the most technologically advanced studio in the area, boasting the largest wrap-around digital screen in the Western U.S. (second only to Sphere) and 43,000 square feet of space with everything for Hollywood-level film and television production and VIP events. Plus, GGL provides unforgettable experiences, high-impact sponsorship moments, and a new entertainment format where the audience is just as important as the action.
The first team owners to be revealed include:
— T-Pain – Grammy-winning artist and beloved voice in gaming culture
— Bryce Hall – TikTok star, Bare Knuckle brawler and digital entrepreneur
— Flavor Flav – Hip hop legend, reality show icon, and official host of the Olympics
— Ric Flair – 16-time world champion legendary professional wrestler known for his wild personality and signature catchphrase, “Wooooo!”
GGL will announce more team owners in the coming weeks. Strategic partnerships with NYU, UNLV, and Syracuse are also underway, building a direct pipeline from the classroom to the arena.
The launch also includes the GGL Academy, which is a first-of-its-kind initiative focused on empowering advancement through gaming education, career pathways, and scholarship opportunities. The Academy is built to train, mentor, and connect aspiring gamers, creators, and professionals to real-world roles across the gaming, entertainment, and tech industries.
KEY QUOTES:
“There are over 3 billion gamers around the world. But there’s still no centralized platform that gives everyday players the spotlight—while authentically connecting brands, celebrities, and competition in a way that’s truly entertaining. That’s where GGL comes in. Imagine the energy of the Super Bowl, the fandom of Comic-Con, and the culture of ComplexCon and Coachella. There is currently no place for investors to have any meaningful return on a gaming investment, brands to consistently get an ROI with gaming, publishers to expand their IP to new audiences, celebrities to have an authentic footprint in gaming and nothing set up for all gamers to build a career as a gamer, and have a chance to be recognized globally as true athletes. Until now.”
“The Global Gaming League is positioned to make gaming a household name in the same manner that the WWE did with wrestling and the UFC did with mixed martial arts, by systemizing and democratizing an industry that already exists with billions of users and hundreds of billions already being generated. Get familiar with the Global Gaming League.”
– Clinton Sparks, Founder and CEO of GGL
“Everybody games. 67% of people between the ages of 5 and 90 game in some form—in fact, more people watch video gaming than any sport (short of the NFL). 46% of gamers are female, colleges give scholarships for gaming now. and the average gamer is 36 years old, despite most thinking it’s only for kids. Gaming is a faster, cheaper and safer path to success than traditional sports.”
– T-Pain, GGL Director of Strategy and team owner
“Gaming is a blue ocean opportunity for brands, investors, and new business. Gamers spend 30% more on retail than non-gamers and that number goes up in key categories like automobiles, travel and technology. Gamers don’t just play—they influence. Today’s gamer spans generations and lifestyles. They watch, buy, and move culture. When I met Clinton Sparks and listened to his vision, I knew this wasn’t just another business idea—it’s a key future in media.”
– John Garcia, Founder and Managing Partner of Solyco Capital
“I came out of retirement for this. Because this isn’t just about gaming—it’s about access. GGL has the power to connect cultures, build international bridges, uplift underserved communities and close age gaps. And it’s not just meaningful—it’s good business. We’re building a platform that can monetize at scale while making a positive impact. That’s rare, and that’s why I’m all in.”
– Jeff Hoffman, GGL Chairman of the Board
