- GM CEO Mary Barra confirmed that the automaker will be releasing an electric pickup in the fall of 2021
GM CEO Mary Barra has confirmed that the automaker is going to release an electric pickup in the fall of 2021, according to Reuters.
“General Motors understands truck buyers and … people who are new coming into the truck market,” said Barra at an investor conference earlier this week. “It will be a very capable truck, I’m pretty excited about it.”
Barra did not specify which GM brands that the electric truck will be available through. In June, GM president Mark Reuss admitted that building an electric truck would take time, especially at high volumes.
Earlier this week, Tesla Motors announced it was launching an electric truck called the Cybertruck, which has a base price of $39,900 lower than what consumers were expecting. The production of the Cybertruck is going to begin in 2021. And the production of the Tri Motor AWD version of the Cybertruck (price starting at $69,900) will begin later this year.
GM’s electric pickup is going to be built at the GM Detroit-Hamtramck Assembly plant. Based on the new UAW national agreement, a number of future electric GM vehicles will be built there. And a couple of months ago, GM named Josh Tavel as the chief engineer for electric vehicles like the Chevrolet Bolt EV and Cadillac ELR.
GM’s decision to make an electric pickup truck was inevitable. Pickup trucks make up most of GM’s revenues and it is the company’s most profitable vehicle types.
