Go Swag, a technology platform focused on corporate gifting, announced that it has raised $5 million in a funding round led by Mercia Ventures, with participation from Techstart Ventures and strategic angel investors. The financing brings the Glasgow-based company’s total funding to $6.2 million.
Founded with less than £200, Go Swag works with more than 1,000 companies, including Meta, Apple, ElevenLabs, Netflix, and n8n. The company has achieved five consecutive years of triple-digit compound annual growth of 112% and is now expanding into the United States.
Go Swag’s platform combines AI-driven product recommendations with white-glove logistics services, helping companies manage sourcing, warehousing, customs, and fulfillment for branded gifts. The company said its proprietary AI engine, Sonny, provides curated product recommendations, while its Claim Pages feature simplifies the collection of recipient sizes and addresses. The platform is supported by warehouse operations in the UK, the Netherlands, and the U.S.
The corporate gifting market is expected to reach $1.1 trillion by 2028, though the sector remains fragmented and reliant on legacy systems. Go Swag aims to modernize the industry by helping businesses create premium and sustainable gifting experiences.
The new funding will support international expansion, including a new warehouse in Southeast Asia, and increase headcount from 30 employees to 70 across growth, sales, engineering, and operations. The company also plans to continue investing in automation and recommendation technologies.
KEY QUOTES:
“Corporate gifting is a trillion-dollar industry that spent decades normalising mediocrity because no one built a competitively viable alternative. We started Go Swag with less than £200 and the belief that every gift a company puts its name on either strengthens the brand or quietly undermines it. This funding allows us to take this conviction global, beginning with a major US market expansion. The catalogue is dead and we’re replacing it with smart AI-assisted curation and a better gifting process to match.”
Conor McKenna, CEO and Co-Founder of Go Swag
“Go Swag is building a technology business in a sector that has resisted innovation for decades. Conor and Ben identified the structural advantage, then delivered enterprise-grade programmes at a fraction of the operational cost of incumbents. Go Swag seized a category-defining opportunity and capably translated it into sustained growth. Their combined product instinct and commercial discipline made them an exciting industry upstart, and they’re now emerging as a serious competitor. Throughout our time speaking with Conor and Ben we’ve been consistently impressed by their innovative instincts coupled with a focus on scalability in everything they do. We’re delighted to be partnering with them on the next phase of their growth.”
Hugo Lough, Investment Director at Mercia Ventures
