GOcxm, a retail execution and consumer engagement technology provider for global CPG brands, has acquired Emotive Technologies, the company behind Apex, an AI-powered consumer insights and decision intelligence platform. GOcxm said the deal deepens its ability to convert shopper and consumer data into “measurable action” by embedding predictive intelligence, simulation, and behavioral-science-trained AI into its Shopper Engagement and Execution Platform.
The company positions Apex as an intelligence layer that helps teams model outcomes, validate strategies, and optimize performance with AI-driven decisioning before and during in-market execution. GOcxm said the combined platform will enable brands to design, test, measure, and continuously optimize marketing and commerce initiatives within a single, unified system spanning activations, data capture, sentiment, proof of purchase, and execution verification.
GOcxm also said Apex’s technology and team will be integrated into its product roadmap, with continued investment in AI and data science, as it pursues a more connected approach where insight, activation, and measurement operate as one system.
KEY QUOTES
“Brands have more data than ever but often struggle to translate it into confident action and workflows. Apex adds a powerful intelligence layer that allows teams to model outcomes, validate strategies, and optimize performance using predictive intelligence and AI-driven decisioning. Retail is no longer just a point of sale, it’s a source of first-party insight that drives smarter decisions and sustainable growth.”
Gary Kalk, Chief Executive Officer, GOcxm
“Apex was built to help organizations make better decisions with greater confidence. By joining GOcxm, we’re able to extend our mission at a greater scale and help brands learn faster, prioritize actions, and turn insight into confident, measurable decisions.”
Jordan Van Schyndel, Founder, Emotive Technologies
