Why GoDaddy Inc (GDDY) Is Buying SkyVerge

By Amit Chowdhry ● September 14, 2020
  • GoDaddy Inc (NYSE: GDDY) announced it has entered into a definitive agreement to buy SkyVerge. These are the details.

GoDaddy Inc (NYSE: GDDY) announced it has entered into a definitive agreement to buy SkyVerge, which is a leading WooCommerce product developer. The terms of the deal were undisclosed.

GoDaddy said it is committed to helping entrepreneurs succeed online with high-performance WooCommerce stores that are feature-filled and quick to build. WordPress powers more than a third of websites on the Internet and 17% of all WordPress sites use WooCommerce, making it one of the largest eCommerce platforms in the world.

SkyVerge has over 60 WooCommerce extensions, spanning payments, email marketing, and memberships used by over 100,000 eCommerce merchants for high-performance online stores. Known as a favorite among WordPress developers, SkyVerge plugins have been downloaded over 3.1 million times on WordPress.org. And SkyVerge will continue to support its existing customers and product portfolio, as well as continue its contributions to open source software.

All of SkyVerge’s employees, including its co-founders and leadership team, will join GoDaddy.

KEY QUOTES:

“SkyVerge advances GoDaddy’s WordPress strategy and enhances our ability to deliver intuitive eCommerce experiences that help everyday entrepreneurs sell online. The SkyVerge team is incredibly talented and its WooCommerce expertise will play an instrumental role in accelerating the development of future WordPress eCommerce solutions.”    

— Patrick Pulvermüller, President of the Partners Business at GoDaddy

“We’re thrilled to join GoDaddy, a company that shares our passion for helping everyday entrepreneurs succeed online. Our team is excited to bring our top-rated WooCommerce extensions to GoDaddy customers and continue to innovate and push the future of eCommerce on WordPress forward.”

— Max Rice, cofounder of SkyVerge

Disclosure: I own a small number of GDDY shares.