Goodhood – a subscription-based tech company transforming the auto maintenance and repair industry – recently announced it has rebranded and raised $2.6 million in seed funding. Bullish led the funding round with participation from existing investors Okapi Capital and Mucker Capital. And new investors include New Age Ventures, Kubera Venture Capital, and Impact Ventures, as well as other executives as angels.
The company connects car owners to mechanics for at-home maintenance and repairs. And a monthly subscription allows users to browse, book, and manage service appointments through the platform. In an industry filled with distrust and information asymmetry, Goodhood provides customers across Michigan, Texas, and Arizona a manageable and transparent auto service experience.
The company (originally called FixMyCar) has built a strong reputation for exceptional service in Detroit and other core markets. And Bullish (a consumer investment firm and brand agency) led a rebranding effort to help Salla and the team better communicate their unique proposition. The resulting name – Goodhood – and visual identity system is now designed to capture how stress-free car care can actually be.
Goodhood will use the funding to develop its technology and operations, including launching a new Auto Club subscription service and expanding into new geographies nationally. And with all services performed in the member’s driveway, free unlimited oil changes, and discounts on all other car repair services, Goodhood’s Auto Club’s mobile app was designed to make car ownership more convenient and affordable. The future plans for the Auto Club include the addition of roadside assistance and insurance services.
With the support of these investors, Goodhood is currently rolling out driveways across Texas and Michigan while looking toward national expansion.
KEY QUOTES:
“Think of Goodhood as the Amazon Prime for your car. With one app on your phone, you can have car care in your pocket.”
“We’re laser-focused on delivering a great customer experience while strategically adding more value to the subscription. Eventually, you will just need one app on your phone to conveniently manage your car after purchase.”
— Prashant Salla, Founder and CEO of Goodhood
“Time-starved Americans are increasingly turning to do-it-for-me (DIFM) services, but the automotive industry has been largely destination and supply-side dominant. Goodhood has unique empathy for this challenge and is obsessed with delivering a superior customer experience across a number of key markets. We are excited to partner with Prashant in driving the company’s expansion.”
“As investors, we understand the opportunity for consumer disruption in auto repair and believe in the team’s ability to build an effective end-to-end solution for both mechanics and car owners. But we also knew that a strong brand would be critical for entering new markets and establishing trust in the industry. We look forward to Goodhood becoming the go-to place for convenient car care nationwide.”
— Brent Vartan, Managing Partner at Bullish
