Wayfair Selects Google Cloud As The Foundation For Hybrid Cloud Strategy

By Annie Baker ● January 12, 2020
  • Google Cloud recently announced that Wayfair selected its platform as the foundation for its new hybrid cloud strategy

Google Cloud recently announced that Wayfair — an $8 billion online destination for the home — selected its platform as the foundation for its new hybrid cloud strategy. Wayfair’s decision to move to the cloud should help the global retailer scale operations while also providing a richer experience for its 19 million active customers, 16,000 employees, and 11,000 suppliers.

Earlier this year, Wayfair debuted its hybrid cloud strategy and partnered with Google Cloud to handle the burst capacity needed to successfully run Way Day — which is the company’s annual furniture and home decor sale that brings in thousands of new customers and involves millions of transactions. Now Wayfair uses several different Google Cloud solutions, including compute, storage, and networking, data and analytics, and G Suite productivity tools for enhancing a shopping experience that delights customers from product discovery to final delivery.

“As an e-commerce leader, Wayfair has always been committed to improving the shopping experience with cutting-edge technologies, and that’s why we partnered with an innovator in the retail technology space like Google Cloud,” said Steve Crusenberry, VP, Infrastructure and Platform Engineering at Wayfair. “Google won us over with the speed, reliability and performance of their technology, but more importantly, their team’s willingness to work side-by-side with us at every level to solve our trickiest scaling challenges.”

Some of the ways that Google Cloud is helping Wayfair, optimize performance and resiliency, support scaling data-driven decisions, and increasing employee productivity Wayfair’s Infrastructure Engineering team — which manages the availability, latency, performance and capacity of the company’s systems — is working closely with Google Cloud’s SRE (site reliability engineering), professional services and account teams for constantly tuning performance and ensuring a smooth customer experience during times of heavy web traffic like Black Friday and Cyber Monday. With Google Cloud, Wayfair is augmenting its in-house data analytics operations so its analysts can continue to identify trends and patterns at a massive scale while confidently making real-time decisions using actionable insights across every part of the business. And Wayfair’s employees are using G Suite, including Gmail, Docs, Calendar and Meet to instantly connect with co-workers, collaborate, and improve information-sharing across the organization.

“Retailers face urgent challenges whether it’s the need to reach consumers on new channels, integrate disparate systems, or build entirely new revenue streams based on new technology tools like AI and ML,” said Carrie Tharp, VP, Retail & Consumer – Google Cloud at Google. “We’re proud to partner with Wayfair, one of the fastest-moving and most innovative retailers in the world, on their technology transformation journey.”