Google has officially announced the expansion of its Personal Intelligence feature to a broader audience in the United States, making it available to free-tier users across AI Mode in Search, the Gemini app, and Gemini in Chrome.
The update builds on the company’s earlier introduction of Personal Intelligence, a capability designed to connect information across a user’s Google apps, such as Gmail and Google Photos, to deliver more tailored and context-aware responses. With this expansion, Google is extending those personalized experiences beyond paid tiers and into its wider user base.
According to the announcement, Personal Intelligence enables users to receive highly customized outputs across a range of everyday use cases. These include shopping recommendations based on past purchases and preferences, troubleshooting assistance that references prior device ownership or receipts, and travel planning informed by previous itineraries, bookings, and personal interests. The feature is also positioned as a way to streamline time-sensitive decisions, such as navigating airport layovers with suggestions tailored to a user’s schedule, location, and preferences.
The rollout is currently focused on the U.S., where Personal Intelligence is now available in AI Mode within Google Search and is beginning to expand into the Gemini app and Gemini in Chrome for free users. The company indicated that these connected experiences are limited to personal Google accounts and are not available for Workspace business, enterprise, or education users.
Google emphasized that the feature is opt-in and designed with user control at its core. Users can choose which applications are connected and can enable or disable those connections at any time. The company also stated that Gemini and AI Mode do not directly train on personal data from Gmail or Google Photos, instead relying on limited interaction data, such as prompts and responses, to improve performance over time.
With this move, Google is positioning Personal Intelligence as a central component of its AI ecosystem, aiming to deliver more relevant, context-aware assistance while maintaining transparency and user control.
