Google’s Product Manager of Google Play Movies & TV Ben Serridge has announced a number of improvements to the digital store. Now movies that you own will automatically be upgraded to 4K for free when the titles become available from participating Hollywood studios.
Serridge said that this feature is available if you originally bought the movie in SD or HD. “It’s all on us, just open the Play Movies & TV app and we’ll let you know which titles have been upgraded,” said Serridge.
Google also said that most 4K movies on Google Play will cost you less so you will have more options to enjoy upgraded movies as you browse the top 4K titles. And you will not need to buy an additional device to watch your 4K movies on the 4K TV that you already own.
Along with supporting 4K Sony Bravia TVs, you will be able to watch in 4K using the Play Movies & TV app on most 4K Samsung Smart TVs. Plus Google is working on adding support for LG TVs as well.
The Google Play Movies & TV app design was updated for Samsung, LG, and Vizio TVs with a modern look and feel in order to provide a better experience for users.
“With Google Play, it’s now easier than ever for you to watch movies in the best quality possible, no matter which device you’re using. And it doesn’t stop here, we’ll continue to make improvements so you can sit back, relax and enjoy your favorite movies, whenever and wherever,” added Serridge.
