Google announced a comprehensive set of AI-driven shopping features designed to simplify product discovery, comparison, and purchasing across Search, Google Shopping, and local retail channels ahead of the 2025 holiday season. The update integrates Google’s latest advances in AI and agent-based technology with the company’s expansive Shopping Graph, providing consumers with a faster and more intuitive way to find gifts, track prices, and confirm in-store availability.
The company introduced its most significant upgrade yet to AI Mode in Google Search, enabling users to describe what they are looking for conversationally, rather than relying on filters or precise keyword combinations. When shoppers ask a question in AI Mode, the system now delivers a structured, visually rich response combining product images, pricing, reviews, and inventory data. The experience adapts based on intent, surfacing shoppable images for inspiration-driven searches or generating comparison tables when users are weighing options such as moisturizers tailored to a specific skin type. These responses are powered by the Shopping Graph, which contains more than 50 billion product listings, including 2 billion updated every hour.
Google is also extending these capabilities to the Gemini app, allowing users to transition directly from an idea to a product list within a chat interface. Gemini can now provide shopping suggestions, comparison views, and shoppable listings alongside reliable pricing and purchasing information. The feature becomes available to all U.S. Gemini users starting today.
Another key update focuses on helping shoppers secure products locally and quickly. When users search for items “near me,” they may now see a “Let Google Call” option. By selecting it, Google will ask a few tailored questions and then make automated calls to nearby stores to verify availability, pricing, and promotions. The responses are delivered via email or text, along with additional local inventory data sourced from the Shopping Graph. This capability uses upgraded Duplex and Gemini models to identify the right stores, recommend questions, and summarize the results.
To help consumers avoid missing deals, Google is beginning to roll out agentic checkout. This automated system tracks item prices and can complete purchases on the shopper’s behalf when specific price and product conditions are met. After users set preferences such as budget, size, and color, Google notifies them when the price drops into range. For eligible merchants, Google can process the purchase directly using Google Pay, provided the user has approved the order and shipping details. Agentic checkout is launching in Search and AI Mode, featuring merchants such as Wayfair, Chewy, Quince, and select Shopify sellers.
With these upgrades, Google aims to unify conversational AI, automated assistance, and its product data infrastructure to streamline the holiday shopping experience while reducing the time consumers spend comparing listings or searching for deals.
