Gozio Health is a company that provides a customizable mobile engagement platform for health systems to improve patient engagement and create a unified digital experience. Pulse 2.0 interviewed Gozio Health founder and CEO Joshua Titus to gain a deeper understanding of the company.
Joshua Titus’ Background
What is Joshua Titus’ background? Titus said:
“The early part of my career was shaped by the high-tech world of Silicon Valley. I spent two decades working for high-growth companies like NVIDIA, where I helped lead the company’s chipset team and, later, its mobile processor unit. I was actually a member of the original Xbox team and helped drive its early popularity. During my tenure with NVIDIA, we saw revenue jump from $150 million to $590 million in just two years. That accomplishment laid a strong foundation for jumpstarting my entrepreneurial interests. Over the course of my career, I’ve authored 11 patents.”
“A growing passion for building technology to solve real-world problems opened a door that would ultimately lead me to found Gozio Health in 2013. I was new to healthcare, but I believed my understanding of what engages and delights consumers could be an asset in designing tools to improve the patient experience. The idea of helping people feel more at ease with their healthcare journey—or that of a loved one—really resonated with me.”
Formation Of The Company
How did the idea for the company come together? Titus shared:
“A colleague who had recently sold a company was looking for a new venture around the same time I was considering doing something meaningful in the healthcare space. We began talking about how the industry could benefit from outside perspectives to challenge the status quo, especially when it comes to consumer satisfaction. With digital, consumers have high expectations, and healthcare was behind the power curve in terms of understanding the power of mobile to become a problem-solver.”
“We founded Gozio Health based on the belief that smartphones—the digital companion consumers use most—can address patient engagement challenges and build relationships in healthcare. Smartphones can essentially provide a hand-holding experience from the moment a patient leaves their home through the care experience and after, when they may have questions about their health or want to make a follow-up appointment or pay their bill. From wayfinding assistance to the ability to schedule an appointment, access lab results, ask a question and get answers in real time, Gozio is now powering more convenient, better experiences to millions of users who rely on our mobile app platform.”
Favorite Memory
What has been your favorite memory working for the company so far? Titus reflected:
“While visiting a customer site, I remember watching someone who was trying to visit her husband in the hospital use our technology. I watched her go from confused and anxious to calm and at peace, and that made me feel so proud of the work we are doing. I know that we are making the experience for the individual patient better and easier every day.”
Core Products
What are the company’s core products and features? Titus explained:
“Gozio provides an extensible mobile platform that equips hospitals and health systems with the tools needed to bring all of their consumer-facing digital offerings into a single mobile application. This model addresses the disjointed approaches to digital strategy that exist in many health systems, where patients must log in and out of multiple digital applications to access various healthcare functions—leading to frustration and resulting in lackluster use of mobile apps.”
“The Gozio platform is designed to readily address 80% of what most health systems would want in a unified mobile platform. Research reveals that there are foundational elements that most patients want to access from smartphones. Some of these include wayfinding capabilities along with the ability to view lab results, access patient records, schedule appointments, request prescription refills, complete registration and communicate with providers and other healthcare professionals. Outside of this 80%, health systems can customize the other 20% of their platform based on the specific preferences of consumers in their market, which can vary by geography and population.”
Evolution Of The Company’s Technology
How has the company’s technology evolved since launching? Titus noted:
“Gozio has its roots in wayfinding. In the early years, we stood out in this space as innovators through our patented blue-dot digital wayfinding capabilities. To this day, our wayfinding capabilities differentiate us in the market because it’s just hard to get this right in healthcare settings due to the complexities inherent in these environments. True wayfinding involves getting patients from home to parking to their point of care—including key steps along the way, such as check-in—with ease.”
“Today, Gozio is so much more than wayfinding. Our comprehensive patient engagement platform provides the foundation for bringing together most anything a health system might want to include in a mobile application. In 2023, we unveiled new capabilities that allow hospitals and health systems to provide custom mobile experiences by user type or group. This expansion not only allows the design of a cohesive mobile app within a single platform, but also enables the creation of unique digital experiences that more specifically address the needs and expectations of a wide variety of stakeholders, such as hospital staff or physician groups.”
Significant Milestones
What have been some of the company’s most significant milestones? Titus cited:
“In the early years after Gozio’s founding, we received an endorsement from the American Hospital Association for our wayfinding capabilities. We were really pioneers in this space at that time, so that was an important nod in our direction that gave us early credibility in the market.”
“As we evolved our platform over time, our clients were able to achieve what few health systems had previously with their mobile apps—significant downloads and reuse. Today, the Gozio platform serves more than 1.8 million users, with a reuse rate higher than 77%.”
“Fast forward a few years, and 2022 proved a pivotal time for Gozio. We closed a Series A funding round with global financial services giant Morgan Stanley. This initial investment round helped propel our next stage of growth and has proved to be a valuable long-term financial partnership.”
“In 2023, we launched our marketplace of vendor partners to foster collaboration between health systems and digital application providers. The mobile ecosystem supports a holistic approach to mobile application design and addresses a number of industry priorities. For example, vendors such as Artera, Hyro and DexCare are helping health system executives address patient access, health equity and tight operational margins by putting consumers in the driver’s seat for their health.”
“In 2024, we achieved 333% year-over-year growth in our client base.”
Customer Success Stories
When asking Titus about customer success stories, he highlighted:
“Gozio works with some of the most innovative health systems in the United States that regularly appear in the annual CHIME Digital Health Most Wired Survey. We appreciate partnering with clients that are willing to work with our team to identify new ways to bring value to the consumers who use our platform.”
“UNC Health, an integrated health system owned by the state of North Carolina and based in Chapel Hill, adopted Gozio’s unified mobile platform in 2019 and then effectively evolved its mobile app over time—with notable success. Today, the app has recorded nearly 400,000 downloads and a reuse rate of 82% and provides blue-dot navigation, access to MyChart, physician directories, online appointments, appointment reminders and access to urgent care wait times along with an “Immediate Care Near You Map.” The health system has also recently expanded its audience to incorporate a staff-exclusive digital experience, debuting this feature in 2023.”
“Baptist Health in Jacksonville, Fla., took a similar approach when it launched the Baptist Access mobile app in 2022. The primary driver was to create a unified experience that provided wayfinding navigation from a patient’s home to the health system parking lot to the point of care in addition to offering the ability to schedule appointments, view urgent care wait times, and deliver bill pay services, portal access and more. To date, the Baptist Access app has generated more than 1 million sessions and a 75% reuse rate. Since implementing BELLE, Baptist Health also has realized a significant boost in patient satisfaction rates and a drop in call wait times by more than three minutes, delivering nearly $1 million in savings to date.”
Total Addressable Market
What total addressable market (TAM) size is the company pursuing? Titus assessed:
“The global market for Patient Engagement solutions is projected to grow from $11.4 billion in 2023 to $96 billion in 2035.”
Future Company Goals
What are some of the company’s future goals? Titus concluded:
“We want to make unified mobile offerings the default for health systems to improve the experience for patients, visitors and staff alike. Gozio is leading the charge with this mission, and we think all stakeholders would benefit from having Gozio-powered products in their hands.”
“Additionally, we think that our success makes it easier for health systems and hospitals to innovate the way they want to. Being an open platform helps ensure that they aren’t limited in the types of experiences they want to design for the patients.”
