Gradial has secured $35 million in Series B financing to accelerate the growth of its agentic marketing operations platform, bringing the company’s total funding to $55 million. VMG Partners led the round with continued participation from Madrona and Pruven Capital.
The Seattle-based enterprise AI company plans to use the capital to expand its engineering, product, and go-to-market teams while advancing its technology that supports large organizations in executing marketing operations at scale.
Founded to streamline the operational backbone of enterprise marketing, Gradial focuses on the content supply chain rather than solely on content generation. Its AI agents are designed to work inside existing workflows, handling authoring, brand redesigns, quality assurance, and complex campaign execution across various systems. The company reports strong adoption among Fortune 1000 organizations and notes that execution, rather than creative development, remains the primary bottleneck for global marketing teams.
Gradial’s platform integrates directly with enterprise systems to automate tasks historically managed by project managers, designers, developers, copywriters, and quality assurance specialists. By reading context across fragmented tools, Gradial agents function as digital coworkers who can manage campaign operations, reduce backlogs, speed migrations, and ensure brand consistency and compliance. The company states that its technology enables shorter review cycles and greater throughput without sacrificing quality.
Customer case studies highlight significant improvements in time-to-market and operational efficiency, including the ability to launch more personalized experiences at scale. Industry investors point to the substantial costs and inefficiencies currently tied to enterprise content deployment and view Gradial’s approach as a path to freeing marketers to focus on higher-level strategic work.
With the new funding, Gradial aims to accelerate its platform innovation and expand its footprint among global enterprises seeking to modernize marketing execution.
KEY QUOTES
“Every enterprise marketing team faces the same challenge. Their current tools and processes are too fragmented for them to move at the speed they need. Gradial agents live inside the workflow and learn to do the work just like a human employee would. This isn’t just another gen AI experiment – it’s a platform that transforms the enterprise through real and tangible ROI.”
Doug Tallmadge, Co-Founder And CEO Of Gradial
“Gradial is achieving our goal of reducing time to market by 80 percent plus which is opening up valuable capacity to take on 10x more volume of work, especially as it relates to contextual experiences. Additionally, the time saving is also allowing for increased focus on more complex strategic efforts, because every day, content management is automated and accelerated.”
Nick Pappas, Senior Director Digital Business Management At T Mobile
“Our ecosystem of enterprise marketers tells us over and over that the operational drag of deploying content is the biggest barrier to delivering quality marketing at scale. The biggest and most innovative brands in the world spend tens of millions of dollars on content delivery drudgery, and Gradial revolutionizes that. Their excitement about Gradial’s ability to free them from execution and refocus on strategic impact has been exceptional.”
Sam Shapiro, Partner At VMG Partners
