Gradial announced that it has raised $65 million in Series C funding to build what it describes as the first system of work for enterprise marketing. The round was led by Insight Partners, alongside VMG, Madrona, and PruVen. Gradial said it has now raised more than $110 million over the past 16 months.
Gradial is building an AI-native marketing platform designed to help enterprise teams move from brief to live campaigns more quickly. The company said its annual recurring revenue has grown more than 10x over the past 12 months from a substantial enterprise base.
Gradial said the enterprise marketing stack was not built for the AI era. The company noted that many large brands still rely on agencies, tickets, handoffs, legal reviews, compliance checks, and legacy systems to publish campaigns, web pages, emails, ads, social posts, and content updates.
The company said this creates a major execution bottleneck as AI search and AI agents change how consumers discover and engage with brands. Gradial said marketing teams increasingly need infrastructure that can support rapid content updates, compliance, brand consistency, and execution at AI speed.
Gradial’s platform deploys AI agents that run marketing operations workflows, including authoring, QA, brand compliance, accessibility, asset tagging, and content assembly. The platform connects to enterprise systems already used by large brands and operates within existing guidelines, approval processes, and workflows.
The company said its system can move beyond recommendations by shipping fixes directly. For example, when generative engine optimization data shows that a competitor is outranking a brand in AI-generated answers or that key content is missing, Gradial can help execute the recommended update.
Gradial said its agentic content infrastructure stores brand, content, asset, and process context in cloud infrastructure, allowing marketing agents to operate with the context needed to execute at scale.
The company was co-founded three years ago by former SpaceX engineers who worked on Starlink. Customers using Gradial include AWS, Prudential, T-Mobile, Vanguard, Kaiser Permanente, U.S. Bank, and other enterprise brands.
Across its customer base, Gradial said teams have seen up to 20x efficiency gains, service-level agreement turnaround times reduced from 10 days to same-day, improved engagement and AI search visibility, and 100% brand and WCAG compliance.
KEY QUOTES:
“Businesses are entering a period of fundamental transformation as AI reshapes how consumers discover, evaluate, and engage with brands. Enterprises need a new operating model that enables them to move at AI speed and Gradial has built a category-defining platform that combines agentic execution with the infrastructure enterprises need to scale modern marketing operations. We are excited to support the company as they redefine how marketing work gets done.”
Teddie Wardi, Managing Director at Insight Partners
“Gradial is achieving our goal of reducing time to market by 80% plus, opening up valuable capacity to take on significantly more work at scale.”
Nick Pappas, Senior Director of Digital and Web Operations at T-Mobile
