Graduway: This Company Has Become A Leader In Alumni Engagement And Career Services Management

By Annie Baker ● Jul 19, 2019
  • Graduway — a company that has become a global leader in alumni engagement and career services — announced it raised $60 million

Graduway is a company that has become a global leader in alumni engagement and career services management software for educational institutions and non-profit organizations. Recently, Graduway announced it raised $60 million in investment from K1 Investment Management.

Graduway has also established itself as a thought leader in both alumni relations and career services industry over the last few years while simultaneously building a category-defining platform. Using K1’s investment, Graduway has been able to rapidly expand its product suite from alumni relations into career services and development, mirroring the integration trend seen in the industry.

“Our partnership with K1 has provided our team with a powerful edge and set of capabilities to execute on our growth plans,” said Graduway CEO and co-founder Daniel Cohen. “As a result, Graduway has become the only provider for schools, universities, and non-profits that is focused on the entire relationship lifecycle from prospective student, to student, to alum to donor.”

And this investment will support Graduway’s plans to grow its operations in North America and to expand its position as the largest vendor in the market. Ever since it partnered with K1, Graduway completed the acquisitions of CampusTap and VineUp. And the company also signed a strategic partnership with EverTrue, which included the transfer of their Alumni Communities customers to Graduway.

“After previously using a competitor’s product, it became clear that Graduway offers the best features to support successful career outcomes, so the choice to move to their platform was an easy one,” added Columbia University’s Executive Director of Industry Relations and Career Strategies Hassan Akmal MPH, MBA.

Graduway is planning to further expand its suite of intelligence products, volunteering modules, and event management, and grow its customer success team to provide more value to customers.

“Tulane University has been using Graduway for more than 5 years. Graduway is the market leader in alumni relations as it has the most innovative product and provides unparalleled customer support,” explained Tulane University’s Vice President of Alumni Relations James Stofan. “In terms of results, we have seen more than 50% of the thousands of alumni using our platform to be donors which is clearly an extraordinary number. We are huge advocates of Graduway.”

Graduway launched in 2013 by Daniel Cohen and Dr. Marcel Cohen. And the company doubled its headcount over the last year to more than 100 employees based across offices in the United States, United Kingdom, Israel, and Canada. Now Graduway serves over 1,000 customers across more than 40 different countries, including a number of top universities and schools like UCLA, University of Oxford, University of Wisconsin, and the University of Arizona.

“Daniel and the Graduway team have built an impressive company on the back of their exceptional customer engagement model and thought leadership,” noted K1 principal Mike Velcich. “Our team believes that Graduway is the clear market leader with a tremendous opportunity ahead, and we are excited to partner with the company to support its rapid growth trajectory.”