Granite, a global independent digital agency, has acquired Right Hat, a U.S.-based branding and design agency specializing in professional services and business-to-business marketing. The transaction represents Granite’s tenth acquisition since 2020 and its second North American acquisition in 2026, expanding its U.S. operations into Chicago and Washington, D.C., alongside its existing New York presence.
The acquisition combines Right Hat’s expertise in brand strategy, creative services, and professional services marketing with Granite’s engineering, data, artificial intelligence, and digital transformation capabilities.
The transaction follows Granite’s acquisition of Creative Media, a performance marketing agency, in March 2026.
Granite is pursuing an expansion strategy in the United States, with a target for North America to generate approximately half of its global revenue by 2028.
The Right Hat acquisition strengthens the agency’s presence in the U.S. professional services market, particularly among law firms and other organizations that rely on specialized branding and marketing strategies.
Founded more than 20 years ago, Right Hat provides brand research, market positioning, messaging, content strategy, creative services, and digital experiences.
The agency has served more than 200 clients worldwide, including major law firms, professional organizations, technology companies, and educational institutions.
Its clients include Troutman Pepper, BakerHostetler, Bryan Cave Leighton Paisner, Vedder Price, Bracewell, Hinshaw & Culbertson, Crowell & Moring, JAMS, American University, and Microsoft.
Right Hat has also developed industry research focused on the legal services market.
Its Top of Mind report, published every two years, surveys 100 legal services buyers to examine how law firms communicate their value propositions, differentiate their brands, and compete for business.
The research provides additional insight into client expectations and marketing strategies within the legal industry.
Following the acquisition, Right Hat will retain its existing brand, maintaining its established market identity while gaining access to Granite’s broader technology and marketing infrastructure.
Granite employs more than 200 specialists across strategy, engineering, design, data, and marketing.
The combination is intended to provide clients with an integrated service offering covering brand development, website design, digital products, performance marketing, analytics, and AI-powered technology.
This expanded offering will allow Right Hat to provide additional technical services to existing clients while giving Granite access to the agency’s industry relationships and professional services expertise.
The acquisition also introduces two senior executives into Granite’s North American leadership team.
Jeorjina Tegel, a partner at Right Hat, will become Vice President of Client Strategy and Growth for North America.
In that role, Tegel will oversee business development and client relationships across Granite’s U.S. portfolio while supporting the agency’s broader expansion strategy.
Charlyne Fabi, Right Hat’s founder, will become Executive Creative Director for North America, leading Granite’s creative operations across the region.
Both executives will join the U.S. leadership team alongside Rob Carpenter, Granite’s Chief Commercial Officer.
The transaction represents Granite’s third acquisition in the U.S. market, extending its existing strategy of acquiring specialist agencies and integrating their capabilities into a broader international services platform.
Granite currently serves enterprise clients including Stryker, Sysco, PROS, Iron Mountain, Concentrix, STO Building Group, Aer Lingus, Tesco Mobile, An Post, and Workvivo by Zoom.
Its operations span New York, Chicago, Ireland, Northern Ireland, and the Middle East.
With Right Hat joining its portfolio, Granite plans to expand its U.S. client base and offer additional creative and technical services to existing customers as it pursues its North American revenue growth objectives.
KEY QUOTES:
“For more than 20 years, Right Hat has built its reputation on a deep understanding of professional services firms and businesses with a consultative sales approach. Joining Granite allows us to preserve that specialization while bringing clients capabilities we haven’t historically offered at this scale, from technology and performance marketing to data and AI. It means we can think more broadly about our clients’ businesses and carry the strategy all the way through to the digital experiences their audiences see and use.”
Jeorjina Tegel, Partner At Right Hat And Incoming Vice President Of Client Strategy And Growth, North America, At Granite
“Right Hat brings an exceptional combination of specialized expertise, strategic thinking and longstanding relationships in the US market. The firm’s strength in legal and professional services accelerates our momentum in a sector we know well, while their leadership and experience will contribute to our ambitions across North America. Ten acquisitions in, the playbook is unchanged: find brilliant specialist teams and connect them to enterprise-grade delivery.”
Rob Carpenter, Chief Commercial Officer At Granite
“The US is key for Granite’s ongoing growth, and Right Hat is our third acquisition in the market and our second in 2026. With North America expected to account for around half of our global revenues by 2028, we’re investing with real intent in our people, our capabilities and our presence on the ground. Increasing our footprint in the US gives us an even stronger platform for that growth, and means we’re better placed to meet our clients’ growing needs with deeper local expertise and a broader range of capabilities on their doorstep.”
Conor Buckley, Co-Founder And CEO Of Granite
