Granite Creek Capital Partners Invests in Madwire

By Amit Chowdhry ● Jul 26, 2024

Granite Creek Capital Partners, a private investment firm based in Chicago, announced a growth investment in Madwire. Madwire is a technology company offering business management and marketing software and services for small and medium-sized businesses (SMBs) through its flagship product, Marketing 360.

Joe and JB Kellogg, the father-son duo who serve as co-CEOs of Madwire founded the company together in 2009 with the goal of enriching local communities by helping small businesses grow.  And they will continue to lead the management team along with Jerry Kelly, Chief Marketing Officer and Partner.

In connection with Granite Creek’s investment in Madwire, Brian Boorstein joined Madwire’s Board of Directors.

KEY QUOTES:

 “We have a clear vision and are excited to put this investment toward actionable value creation initiatives, including expansion in high-value industry verticals, increasing automation, and further development of enterprise partnerships. The growth capital investment from Granite Creek will help us to further expand the business both organically and inorganically.”

– JB Kellogg, CEO and co-founder of Madwire

“Through its unique combination of technology and service, Madwire has established itself as a leading marketing solutions provider for small businesses. We are delighted to partner with such strong operators who have built a scalable platform that brings needed and valued services to their customers.”

– Brian Boorstein, Co-Founder and Partner at Granite Creek Capital Partners

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