GravityLabs announced it has raised $17 million in a Series A financing as the AI-powered healthcare startup accelerates plans to enter the U.S. market, including opening an office, relocating key personnel, and hiring locally. The company said the round included participation from SBVA and Goodwater Capital, Atinum Investment, and institutional investors, including NAVER, DSC Investment, and Bass Ventures, bringing GravityLabs’ total funding to $25 million.
The company, founded in 2022 by CEO Woonyeon Kim, is best known for Moneywalk, a gamification-based healthcare app that uses rewards, challenges, and community features to encourage healthier daily habits. GravityLabs said Moneywalk reached roughly 1.3 million monthly active users as of early 2025 and has surpassed 5 million cumulative users globally, primarily across Korea, the U.S., and Japan, while annual recurring revenue is approaching $25 million with a 20-person team.
GravityLabs said it differentiates itself through what it calls behavior-change technology powered by data and AI, analyzing user activity patterns, sleep rhythms, and reward responses to personalize missions and feedback that reinforce long-term habit formation. The company said the fresh capital will also support additional AI-based product development and marketing efforts in North America and Japan, alongside partnerships with U.S. insurance companies, healthcare providers, and fitness and wellness platforms.
KEY QUOTES:
“We decided to invest based on GravityLabs’ product development capabilities and execution power, which demonstrates strong potential for expansion into the global healthcare market,”
Na Min-hyung, Director, Atinum Investment
“We were impressed by CEO Woonyeon Kim’s passionate vision for extending healthy lifespan and his continuous product improvement efforts, which led us to invest in three consecutive rounds.”
Yang Hyung-jun, Director, Bass Ventures
“The next-generation leader in the massive global healthcare market will emerge at the intersection of customer experience and AI. With this Series A as our starting point, we will prove meaningful impact on the global market, mainly targeting the United States.”
Woonyeon Kim, CEO, GravityLabs
