- Greg Tarr has been named chief strategy officer at Karma Automotive. These are the details.
Greg Tarr has been named chief strategy officer at Karma Automotive. Tarr is going to report directly to Karma CEO Dr. Lance Zhou. At Karma, Tarr is going to provide valuable insight and leadership for Karma’s business model, strategic innovation, and future product portfolio.
As Karma Automotive develops future vehicle programs across electric luxury cars, “supercars,” commercial vehicles, and technology platforms, Tarr’s strategic guidance will strengthen the company’s global presence and product development.
“As Karma moves beyond the traditional automotive business model, we continue to seek a diverse range of talent who exhibit the disruptive strategies and entrepreneurial mindset adopted in tech hubs such as Silicon Valley,” said Dr. Zhou. “Greg’s leadership experience in Silicon Valley automotive and mobility startups, global network, venture capital and Toyota background will be a valuable asset to Karma’s executive team.”
Karma is launching a new range of battery electric vehicles (BEV), starting with the all-electric Karma Revero GTE launches in Spring 2021.
“Karma is reinventing the luxury electric category with innovation. Karma products intersect new mobility innovation, iconic/exclusive design and bespoke craftsmanship which converge to create the next generation of luxury electric cars, supercars and SUVs,” explained Tarr. “Karma will leverage its vast intellectual property portfolio and Southern California manufacturing facility, KICC, to partner with large OEMs and cutting edge startups to deliver the future of mobility for an enhanced customer experience.”
Tarr previously worked at Vodafone China, Singtel’s Globe Telecom, Axiata Group, and Rogers Communications. And he has lived globally over a decade in Greater China, Japan, Korea, Vietnam, Singapore, Sweden, Canada and is originally from New York City.
