Greyparrot has raised $27 million in Series B funding to expand its AI-powered waste-analysis network and build a larger data platform to measure recoverable materials. The round was led by technology investor Omar Mir and brings Greyparrot’s total funding to $60 million.
The company plans to use the capital to expand its Analyzer network, grow its AI and data science teams, and scale operations across North America and Europe. Greyparrot aims to help prevent more than one million tons of waste by 2030.
Greyparrot installs AI camera systems above conveyor belts in recycling facilities. The systems identify materials, products and brands as discarded items move through the sorting process.
Its Analyzers operate in more than 20 countries and have completed over one trillion waste detections.
Waste management companies including WM, Circular Services, Veolia, Biffa and FCC use Greyparrot’s information to evaluate sorting performance and improve material recovery.
Consumer goods companies including Unilever, L’Oréal and Kenvue use Greyparrot’s Deepnest platform to study what happens to packaging after disposal. The information can support product redesign, sustainability reporting and regulatory compliance.
Policymakers can also use the data for national waste audits and extended producer responsibility programs, which require producers to assume greater responsibility for managing packaging after consumers discard it.
Greyparrot said less than 0.1% of the approximately 2.3 billion tons of solid waste generated annually is audited. Much of the industry continues to estimate waste composition using limited manual sampling.
The company’s dataset has identified an estimated 17.4 billion PET bottles and 4.2 billion aluminum items. Aluminum can be recycled using substantially less energy than producing new material.
Greyparrot estimates that the materials identified through its systems represent approximately $2.5 billion in potentially recoverable value.
Facilities using the company’s verified information have reported efficiency improvements ranging from 10% to 30%. Greyparrot said one site generated more than $2 million in savings over one year.
The company expects regulation to accelerate adoption. Multiple U.S. states, including California, Colorado, Maine, Maryland, Minnesota, Oregon and Washington, have established active extended producer responsibility laws covering paper and packaging.
These rules increase the need for consistent information about which materials enter waste streams, how effectively they are recovered and whether producers are meeting recycling requirements.
Greyparrot believes better measurement can help recyclable materials become more predictable and investable commodities rather than remaining hidden within mixed waste.
KEY QUOTES:
“Waste intelligence will do for materials what satellite data did for navigation.”
“Once you can measure a material, you can trade it and invest in it. That is when the circular economy stops being an ambition and becomes infrastructure.”
Ambarish Mitra, Co-Founder of Greyparrot
“Waste is one of the planet’s largest untapped resources, and data is the infrastructure that unlocks it.”
“This funding lets us scale rapidly across North America and Europe and grow our AI, data science and product teams.”
Mikela Druckman, Co-Founder and CEO of Greyparrot
