Greyson Clothiers, a Detroit-based premium performance apparel brand at the forefront of the sport, announced the completion of a $20 million Series A strategic growth capital raise. This funding round was led by NewBound Ventures and Chris Koch, CEO of NewEra, with participation from Tom Nolan, CEO of Kendra Scott, and David Chu, Founder of Nautica, and ongoing support from existing investors.
Nolan and Chu will join the board of directors, as will Michael Hoffman of NewBound. In the prior investment rounds, the company strategically expanded its community with participation from brand supporters, including Justin Timberlake, Larry Fitzgerald, Dylan Larkin, Eric Church, and various PGA tour players, including Justin Thomas. This consortium will prove to be tactically and strategically powerful in Greyson’s next phase.
This new funding will enable Greyson to scale its operations further across international expansion, brick-and-mortar retail stores, direct-to-consumer (DTC) channels, and wholesale partnerships. Greyson has expanded its retail presence into several communities, including Denver, West Palm Beach, New York, New Orleans, and Atlanta. With the recent entrance into womenswear, Greyson’s growth is poised to surpass expectations, propelling the brand into everyday lifestyle. Greyson continues to carve out its unique positions, blending performance-based apparel with sophisticated luxury design to meet the needs of modern lifestyles.
This funding also validates the commitment of Greyson’s existing investors, who participated in the round to demonstrate their continued belief in the company’s vision and growth strategy.
Since its founding nine years ago, Greyson has experienced rapid growth, surpassing over 2,500 distribution points. The brand’s loyal community and innovative products have positioned it as a leader in premium performance apparel.
KEY QUOTES:
“The opportunity to have these amazing individuals join our community (Pack) is beyond a dream. I have had the great fortune to develop strong friendships with all these inspiring and driven people. Our stories are now shared with the same motivation: to build a Pack based of loyalty, passion and the motivation to create.”
“Our Pack is at the core of who we are, from our roots in Detroit to our earliest believers and for this, I am humbled.”
– Charlie Schaefer, founder and CEO
“We are excited to support Greyson as it continues to innovate and lead the market in premium performance lifestyle apparel. We are consistently impressed with their ability to create clear go-to-market strategies based off storytelling and specialized products.”
– NewBound Ventures founder and managing partner Michael Hoffman
