Gridiron Capital, an investment firm that collaborates with founders and management teams, has invested in Greenix, a leading independent pest control company in the U.S. This partnership aims to harness Gridiron’s expertise in residential services to drive growth for Greenix.
Founded in 2011 and based in Orem, Utah, Greenix provides eco-friendly pest control solutions, serving over 250,000 households through 37 branches across 19 markets in 16 states, primarily in the Midwest and Northeast.
Under Chairman and CEO Bob Nilsen, Greenix has seen consistent growth, driven by a strong service model and effective customer acquisition strategies. Since December 2021, the company has made five strategic acquisitions, including Rise Pest Control and Rove Pest Control. Gridiron Capital will apply its Centers of Excellence approach to share best practices and support Greenix’s expansion into new markets.
Advisors/counsel: Goldman Sachs served as the financial advisor and Greenberg Traurig as legal counsel to Gridiron. And William Blair served as the financial advisor to Greenix.
KEY QUOTES:
“We’re inspired to partner with the team at Greenix, a trusted leader in eco-conscious pest control, serving over 250,000 households with its unified brand. Their dedication to sustainable, customer-focused solutions mirrors our values, and we’re energized to collaborate in fueling their growth as they redefine pest control excellence.”
Kevin Jackson, Managing Partner at Gridiron
“We believe Gridiron is uniquely equipped to support Greenix’s continued growth by providing access to a network of leading residential services professionals within our portfolio, and leveraging the expertise of our Operating Partners and Centers of Excellence, particularly within Digital Marketing and M&A Integration. Given its position in a high-growth, fragmented sector of residential services, the Company is well-positioned to continue expanding across North America, both organically and through M&A. We are excited and eager to begin working alongside Bob Nilsen and the Greenix team to drive exceptional results and unlock the full potential of our partnership.”
John Warner, Managing Director at Gridiron
“We have built Greenix into an industry-leading pest control business by serving and treating customers the right way. We are thrilled to partner with Gridiron, who believes in this vision and brings significant marketing and operational expertise to help drive our continued growth and expansion. Gridiron stood out as the ideal partner for Greenix’s next phase of growth given their extensive experience and success in the residential services sector, as well as their unique Centers of Excellence capabilities and ‘Winning Together’ partnership approach. We are excited to partner with Gridiron to build on Greenix’s momentum and execute on a shared vision for long-term, sustainable growth.”
Bob Nilsen, Greenix CEO
