Grow Therapy, a leading mental health platform that provides therapy and psychiatric care both in-person and online, has acquired Neosync, a company known for its expertise in data privacy and security. This deal marks a significant step forward in enhancing Grow’s already robust privacy protections and advancing its anonymization technology, which is essential in today’s digital landscape. With the integration of Neosync’s knowledge and capabilities, Grow aims to set a new standard for safety-first analytics in mental health services.
A recent survey conducted among Grow’s clients revealed that privacy is the primary concern when seeking mental health care, closely following the desire for a seamless and convenient experience. This insight highlights the importance of striking a balance between client confidentiality and the delivery of high-quality care. To meet these diverse needs, Grow has developed an approach based on three fundamental principles designed to enhance both privacy and the overall client experience.
At the core of Grow Therapy’s mission is a commitment to trustworthy innovation that prioritizes user privacy and data security. The platform includes features like Between-Session Reflections, which encourage clients to engage in therapeutic writing. Importantly, the themes and insights from these reflections are shared with therapists only at the client’s discretion, thereby empowering clients to control what aspects of their mental health journey they choose to disclose.
Protecting client data is not just a priority; it is a fundamental aspect of Grow’s operational philosophy. The company implements stringent measures to anonymize personal details and utilizes synthetic data models designed to enhance therapeutic care while safeguarding individual records from exposure. This commitment to robust data safeguards not only protects client identities but also fosters trust in the therapeutic process.
Grow also places a strong emphasis on informed consent, ensuring that both clients and therapists are fully aware of and agree to the use of specific tools and techniques. Features like AI-assisted draft notes and client visit summaries become operational only when both parties provide clear consent. Participation in these tools is entirely optional, and importantly, Grow’s system does not retain any raw transcripts of conversations between therapists and clients for extended periods, further assuring privacy.
Despite advancements in mental health care, stigma and fears of exposure remain significant obstacles for many individuals seeking help in the U.S. Grow recognizes that being a proactive leader in security and privacy is essential—not merely a technical obligation but a core aspect of its mission to increase access to high-quality mental health care for all.
Confidentiality has historically been a cornerstone of mental health care, but this vital principle is increasingly threatened by the proliferation of generic chatbots and health applications that lack strong privacy commitments. As Grow continues to enhance its AI capabilities, it is committed to upholding rigorous standards for its AI models that reflect clinical practices, ensuring that the principles of care are maintained even in technologically advanced applications.
KEY QUOTES:
“At Grow Therapy, we understand that behind every bit of data is a person’s story, and protecting that story is something we treat with the utmost seriousness.** We have strong and established privacy standards, and bringing on the Neosync team allows us to drive advancements that will reverberate across the mental health care sector.”
Aaltan Ahmad, Head of Security
“We chose Grow because of their commitment to data privacy. Joining Grow allows us to bring Neosync’s data anonymization and synthetic data technology into mental health care at scale. With our platform, we can create completely anonymized datasets that preserve confidentiality while supporting research and innovation. This approach brings modern privacy engineering practices, like masking and synthetic data generation, direct to the healthcare workflow. Safe-by-default data and analytics governance provides realistic inputs for testing and machine learning without accessing personal health information.”
Evis Drenova, Neosync Co-Founder and now Staff Product Manager at Grow
