The Growcer, a Canadian company enabling anyone to grow food year-round with its modular vertical farms, announced it raised $3 million to accelerate its growth. This funding round was led by strategic investors Modern Niagara, Jeff Westeinde, and former Farm Boy Co-CEO Jeff York.
Growcer will utilize this significant capital injection to accelerate its growth trajectory, expand its market reach into more regions, such as the northeast U.S., and enhance its product offerings beyond leafy greens and modular structures.
Modern Niagara (an established national building services provider) offers additional value to this partnership due to its manufacturing capacity and expertise, as Growcer pursues a wider range of purpose-built agricultural growing solutions.
Former Farm Boy co-CEO Jeff York brings expertise in the grocery industry. In this area, Growcer’s modular farms have seen traction, with many retailers growing leafy greens steps away from the produce aisle.
Jeff Westeinde is a clean tech serial investor and sustainability engineer. York and Westeinde are returning investors who participated in an earlier seed round.
The founders of Growcer, Corey Ellis and Alida Burke, maintain their majority stake.
KEY QUOTE:
“We’ve found an ideal group of investment partners that understand our space, can help us drive revenue growth, and streamline our operations so that together we can help more people unlock local food year-round. It’s validating to have investors who have repeatedly shown their confidence in the business.”
– Corey Ellis, CEO and co-founder of Growcer
