Connected fitness company GROWL emerged from stealth to launch a groundbreaking product: a boxing bag transformed into a personal, at-home boxing and fitness coach. GROWL’s product reveal is backed by $4.75 million in seed funding from a notable group of investors, including lead investor Skip Capital, Kima Ventures, Teampact Ventures, and former UFC Heavyweight Champion Ciryl Gane.
Built with AI capabilities, GROWL offers a high-intensity immersive boxing and fitness experience directly into the home. And equipped with high-resolution projection and edge-AI computing, GROWL provides a life-sized, interactive coach that feels like having a personal trainer right by your side. Multi-camera 3D motion tracking captures users’ every move, delivering real-time, personalized feedback, while infrared time-of-flight sensors transform the bag’s surface into a responsive touch interface that adapts instantly to every punch. Plus, its sleek, wall-mounted design is as compact as a wall shelf, allowing GROWL to fit seamlessly into the home.
Created for the whole family, GROWL offers a wide range of workouts for all fitness goals, skill levels and ages. From technical boxing and strength training to yoga and flexibility exercises, GROWL adapts to different moods and ambitions.
These are the core product features:
1.) GROWL offers a full-sized coach to life into your home, offering the guidance, motivation, and energy of having a personal trainer by your side.
2.) GROWL replicates the resistance of a heavy bag, enabling users to harness the raw power of boxing for a full-body, high-intensity cardio and strength workout every time.
3.) GROWL’s gaming experience lets users compete and fight through electrifying content developed entirely in Unreal Engine.
4.) Through multi-camera 3D motion tracking and edge-AI computing, GROWL offer real-time, personalized insights to sharpen your form and technique with every round.
5.) GROWL provides workouts for ages 10 and up, bringing everyone—kids, teens, and adults—together to train solo or side-by-side, whatever their age, skill level, or fitness goal.
Through a unique integration of Unreal Engine, GROWL creates a fitness experience that captivates users, making workouts feel more like gameplay.
Supported by investors such as lead investor Skip Capital (the private fund of Atlassian co-founders Scott Farquhar and Kim Jackson) and former UFC Heavyweight Champion Ciryl Gane, GROWL set out to create something different from the start. It flipped the script on a connected fitness industry dominated by cycling, strength, and rowing options.
GROWL is positioned at the higher end of connected fitness equipment. The product is priced at an anticipated $150/month on a 48-month plan or $190 on a 36-month plan (hardware and subscription included), for unlimited family access.
KEY QUOTES:
“The versatility of GROWL is what convinced us to invest: it goes far beyond boxing, evolving into a complete, immersive at-home fitness experience, with limitless possibilities for future content and workouts – whether for adults, kids or anyone in between.”
– Adam Cook, Investment Partner at Skip Capital
“GROWL is something else entirely. Every session feels like a game, drawing you back for more. It makes boxing fun and accessible without sacrificing any of the thrill.”
– Former UFC Heavyweight Champion Ciryl Gane
“GROWL has succeeded in blending both cardio and strength training in a way that no one else has been able to accomplish. While Peloton has set the standard for engaging and challenging cardio workouts, and Tonal offers robust strength training, GROWL stands out by combining both into an intense, fun and engaging workout experience that feels remarkably immersive and realistic.”
– Sam Bowen, former VP of Hardware Engineering at Amazon, Peloton and Tonal, and one of GROWL’s Senior Advisors
“Boxing holds universal potential—if you make it fun and accessible. It’s no surprise that 70% of clients of upscale boxing studios are women. With GROWL, we are combining this momentum with the latest sensor-perception and rendering technologies to create a powerful and accessible boxing and fitness experience, for everyone at home.”
– Co-founder & CTO Nicolas de Maubeuge
“I found myself through combat sports and boxing. Suddenly, I realized I wasn’t made out of glass – that I could take a punch but also hit back. I discovered my potential and, more importantly, learned the tools to execute on that potential—a powerful gift for any young person. There’s a saying, ‘Once you’ve boxed, everything else in life is easy.’ That’s the power we’re bringing into homes with GROWL.”
– CEO & Co-founder Léo Desrumaux
“The first impression users get from discovering GROWL is extremely strong visually. The life-size coach, locking eyes with you, captivates you to your core. This gives GROWL the unique power to create engaging, content-driven storytelling on social media and forge authentic creator partnerships, amplifying its message and reach.”
– Becca Valle, Senior Advisor to GROWL and former Marketing Leader at Aescape, New York Knicks and Meta
