Growth2Success has signed a multiyear distribution agreement to place up to 10,000 workers per month across 30 enterprise nationwide trucking carriers using Nurtureme, its AI-powered recruiting platform. The deal targets a persistent problem in the $900 billion trucking industry: getting qualified drivers and support staff into seats faster than they leave them.
Nurtureme operates as a distribution engine that moves candidates to carriers at volume rather than functioning as a traditional job board or applicant tracking system. A coordinated set of AI agents handles the work that stalls human recruiters, engaging applicants the moment they raise a hand, qualifying them against carrier requirements, and carrying them through onboarding, including driver qualification file workflows via direct Tenstreet integration when applicable.
The agreement positions Nurtureme against a persistent structural gap in the industry, where turnover means carriers are perpetually rehiring for the same roles and every day of vacancy carries direct revenue loss. By compressing the time from application to onboarded worker, G2S aims to convert that recurring loss into filled capacity for its carrier partners. The trucking agreement is the first large-scale deployment of Nurtureme’s distribution model in a single vertical, reflecting G2S’s broader thesis that connective infrastructure moving supply to demand, whether that supply is labor, capital, or referrals, is where the most durable value in modern markets is built.
Growth2Success is an operator-led holding company building distribution infrastructure across labor and financial markets. Its portfolio spans recruiting, payments, and fintech, unified by the thesis that routing supply to demand efficiently is the core competency underneath every market it enters.
KEY QUOTE:
“Everyone in this industry talks about the driver shortage like it’s a supply problem. It isn’t. There are people who want these jobs and carriers who need them filled. What’s broken is the distribution layer in between, the speed and follow-through that turns an interested applicant into a driver in a seat. That’s what we built Nurtureme to fix, and trucking is where it matters most. We’re not adding another job board to a crowded market. We’re moving thousands of people to work every month, and doing it at a speed manual recruiting can’t touch.”
Jonathan Castell, Co-Founder and CEO, Growth2Success
