Grubtech, a leading SaaS integration and unified commerce platform empowering F&B and Quick Commerce enterprises, announced it raised $15 million in its Series B and Series A extension rounds. The Series B funding round was led by the VC arm of Jahez Group (a leading online food and quick commerce marketplace listed in Saudi Arabia), with the participation of existing investors Addition and Oryx Fund, the MENA-dedicated fund of Hambro Perks.
Grubtech was launched in 2019 to address the F&B sector’s gap in technology solutions for omnichannel operations. Its flagship solution, gOnline, provides users with a true unified commerce engine by integrating a wide set of online and in-store ordering channels into downstream systems like POS, ERP, Inventory, third-party logistics, and loyalty solutions. Grubtech also has solutions to streamline in-store operations, fulfillment, and AI-driven data analysis.
Grubtech’s customer base across 18 markets evolved beyond F&B to include other quick commerce category leaders like groceries and pharmacies. And the company plans to use the proceeds to accelerate geographic expansion and establish offices in Saudi Arabia, Europe and the UK.
With Grubtech’s solutions, customers can substantially increase sales volumes across multiple channels while also improving fulfillment time and accessing an abundance of real-time data for operational and strategic decision-making. After adopting Grubtech’s solutions, operators can easily double sales per square meter and improve speed of service by 25% while saving on operating expenses and reducing wastage.
KEY QUOTES:
“Online F&B and quick commerce sales continue to grow at a rapid pace. Our products empower our customers to continue using elements of their tech stack, like a POS, while adopting new sales channels and digital solutions seamlessly, getting rid of silos within operations and data. We are excited to continue our push into different markets where we’ve identified strong demand and growth potential.”
- Mohamed Al Fayed, Grubtech’s Co-Founder & CEO
“Having invested in multiple technology solutions across the F&B and Quick Commerce sector, we’ve seen firsthand the value of Grubtech’s integration platform across our merchant base. We’re excited to back the team at Grubtech as they continue to innovate with new products and push into new geographies.”
- Abdulaziz Alhouti, Jahez Group’s Chief Investment Officer
